What's the most effective type of promotion for new sellers?

[lily-xp]

Hi y'all, I'm a newbie seller and about to launch my first promotion campaign. I've read a lot about best promotion campaign online but not sure which is the best converted. So I'd like to seek out other opinions based on your experiences.

I want to list out these 10 promotion types since I notice they were mentioned the most on many articles. Let me hear your vote on which one is considering as the best promotion type for you.

1. BOGO (buy x get y, buy x get x)
2. Volume discount (buy more get more)
3. Flash sale
4. Free gift with purchase
5. Bundles
6. Conditional discount (based on cart value or quantity)
7. Coupons
8. Discount codes on storefront
9. Free shipping
10. Social media referral discount

Thank you in advance!

-

Lily

[Sureshrajan]

Hi, Lily

This is a really good question. Most Business people have the same question. The 10 promotion types are all things simply called free. yes, because how many years you can give it that. suppose u want to give a coupon or discount on whatever people purchased it will be wrong. sometimes it works but you want to create value. it means brand awareness.  Not only this all things attract people provide your business uniqueness to u are customers. This all thing create sales couple of days or week or year. when your audience like your product or service value definitely might back and they don't need these promotions. create longterm promotion. brand awareness, brand building. you can't decide which promotion works from people's vote. sales based on your product and service and your audience

[jam_chan]

I think that the most effective promotion depends on the product category. Every store uses different strategies to promote the business. There isn't a silver bullet. I would suggest that you can conduct experiments and see which way is more effective.

For example, you can place small bets to see which gives a higher return. Measure the traffics and orders you get. When you find the most cost-effective promotions, increase the investment.  

[Ellie-BOGOS]

Hi @lily-xp 😊

There’s no single “best” promotion type. It really depends on your business goals and what you're trying to achieve with your campaign. 

Here are examples of when to use each one:

1. BOGO (Buy X Get Y / Buy X Get X)
   Best for clearing inventory or encouraging bulk purchases.
   Example: “Buy 2 T-shirts, Get 1 Free” — great for seasonal clearance or moving slow stock.
   
   
2. Volume Discount (Buy More, Save More)
   Great for increasing average order value (AOV).
   Example: “Buy 3 items, get 10% off; Buy 5, get 20% off.”
   
   
3. Flash Sale
   Creates urgency and boosts short-term sales.
   Example: “20% off everything for the next 24 hours” — perfect for weekend or holiday promos.
   
   
4. Free Gift with Purchase
   Ideal for new product launches or enhancing customer experience.
   Example: “Get a free mini lotion when you spend $50” — lets customers try a new item.
   
   
5. Bundles
   Perfect for curated sets or product combinations.
   Example: “Back-to-school bundle: Backpack + Lunchbox + Water Bottle at 20% off.”
   
   
6. Conditional Discount (Cart Value or Quantity)
   Encourages higher spend per order.
   Example: “Get $10 off when you spend $100” — simple and effective upsell.
   
   
7. Coupons
   Good for email campaigns or re-engaging old customers.
   Example: “Use code WELCOME10 for 10% off your first purchase.”
   
   
8. Discount Codes on Storefront
   Best for visibility and encouraging quick action.
   Example: Banner at the top of your site: “Use code SUMMER15 at checkout.”
   
   
9. Free Shipping
   Great for reducing cart abandonment.
   Example: “Free shipping on orders over $75.”
   
   
10. Social Media Referral Discount
    Perfect for testing social campaign performance or reaching new audiences.
    Example: “Tag a friend and get 15% off your next order.”

Key point here is to test your promotion again and again to know which is best for your store.

To  streamline that process, you can try BOGOS app for 7-free days as it supports gifts, discounts, bundles, upsells, and more! No more app overload.