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What tools do you use for customer retention and acquisition using data science?

altitudelabs
New Member
1 0 1

Have any of you tried to implement plugins / custom extensions that uses a data science approach for automated customer acquisition and retention, things like:

  • Tracking customer acquisition cost by channel vs. lifetime value
  • Email marketing by individual purchase history
  • Email marketing by customer segmentation
  • Email marketing to customers that are at risk

Would be keen to hear your thoughts and recommendations.

Replies 6 (6)
DJ_Swanepoel
Shopify Partner
35 0 3

Hey there.

I can't speak for any email marketing plugins/apps but I can for web push notifications. If you aren't familiar with web push - basically visitors can subscribe to your site with 1 click (no need for email/forms) and then you can send them notifications at any point to drive them back to your site. Very effective.

One plugin worth checking out is: https://apps.shopify.com/aimtell. Once adding it not only does it allow visitors to subscribe to your site but it has pretty great fantastic segmentation.

It automatically tracks:

  • Items purchased by visitor
  • Total lifetime value of customer
  • Geolocation
  • Pages Visited
  • Last visit date
  • And a ton more

So you can easily create a segment to find all users who have purchased a product, worth more than $100 but not visited your site in say 10 days and send them a notification to drive them back to your site. Pretty neat, huh? Definitely worth taking a look.

 

JamesHotson
Tourist
3 0 0

Hey altitudelabs

 

Take a look at Retention Science an artificial intelligence email automation and customer data platform delivers a personalized experience to each customer—at scale! The software can help you with customer retention and acquisition using data science.

 

 

marksmith
New Member
5 0 0

 Here are the best tools that I found which can be used for customer retention and acquisition :

  1. KissMetrics
  2. Amplitude
  3. Google Analytics
  4. Crazy Egg
  5. Mixpanel
  6. Heap Analytics
  7. Indicative
  8. Optimizely
  9. UserTesting
  10. Qualaroo
  11. SurveyMonkey
  12. Qualtrics
  13. Client Heartbeat
  14. Wootric
  15. Natero
  16. Appcues
  17. Wistia
  18. Litmus
  19. MailChimp
  20. Vero
  21. SendGrid
  22. Zendesk
  23. Help Scout
  24. Groove
  25. Olark
  26. LiveChat
  27. Gainsight
serioushaha
New Member
4 0 0

If you own a Shopify store and want to build a loyal and high value customer base, then understanding the lifetime-value of acquired customers is critical to your brand. Take informed business decisions while scaling up acquisition efforts. Understand your Customer cohorts on Shopify here -

 

https://apps.shopify.com/customer-lifetime-value

Propelguru
Trailblazer
313 7 46

Here are some of the customer acquisition tools in the market 2021

 

  • Drift
  • Unbounce
  • OptiMonk
  • GetResponse
  • ReferralCandy
  • HotJar
  • MailChimp
  • Outgrow
  • Wunderkind
  • LiveChat
mike157_za
Shopify Partner
11 1 1

Hey @altitudelabs 

 

We have seen partnerships be extremely valuable for businesses in terms of customer acquisition. We help businesses acquire customers through partnerships. We identify common customers across a variety of businesses, based on data each business collects. This allows us to suggest the best partners for your business, give an indication of ROI that could be unlocked and provide personalised targeting, all while preserving your customers' privacy. Let me know if you would like to know more?