What tools do you use for customer retention and acquisition using data science?

[altitudelabs]

Have any of you tried to implement plugins / custom extensions that uses a data science approach for automated customer acquisition and retention, things like:

• Tracking customer acquisition cost by channel vs. lifetime value
• Email marketing by individual purchase history
• Email marketing by customer segmentation
• Email marketing to customers that are at risk

Would be keen to hear your thoughts and recommendations.

[DJ_Swanepoel]

Hey there.

I can't speak for any email marketing plugins/apps but I can for web push notifications. If you aren't familiar with web push - basically visitors can subscribe to your site with 1 click (no need for email/forms) and then you can send them notifications at any point to drive them back to your site. Very effective.

One plugin worth checking out is: https://apps.shopify.com/aimtell. Once adding it not only does it allow visitors to subscribe to your site but it has pretty great fantastic segmentation.

It automatically tracks:

• Items purchased by visitor
• Total lifetime value of customer
• Geolocation
• Pages Visited
• Last visit date
• And a ton more

So you can easily create a segment to find all users who have purchased a product, worth more than $100 but not visited your site in say 10 days and send them a notification to drive them back to your site. Pretty neat, huh? Definitely worth taking a look.

[JamesHotson]

Hey altitudelabs! 

Take a look at Retention Science an artificial intelligence email automation and customer data platform delivers a personalized experience to each customer—at scale! The software can help you with customer retention and acquisition using data science.

[marksmith]

 Here are the best tools that I found which can be used for customer retention and acquisition :

1. KissMetrics
2. Amplitude
3. Google Analytics
4. Crazy Egg
5. Mixpanel
6. Heap Analytics
7. Indicative
8. Optimizely
9. UserTesting
10. Qualaroo
11. SurveyMonkey
12. Qualtrics
13. Client Heartbeat
14. Wootric
15. Natero
16. Appcues
17. Wistia
18. Litmus
19. MailChimp
20. Vero
21. SendGrid
22. Zendesk
23. Help Scout
24. Groove
25. Olark
26. LiveChat
27. Gainsight

[serioushaha]

If you own a Shopify store and want to build a loyal and high value customer base, then understanding the lifetime-value of acquired customers is critical to your brand. Take informed business decisions while scaling up acquisition efforts. Understand your Customer cohorts on Shopify here -

https://apps.shopify.com/customer-lifetime-value

[Propelguru]

Here are some of the customer acquisition tools in the market 2021

• Drift

• Unbounce

• OptiMonk

• GetResponse

• ReferralCandy

• HotJar

• MailChimp

• Outgrow

• Wunderkind
• LiveChat