SEO, AdWords, affiliates, advertising, and promotions
We launched www.freshpawz.com on January 6th. It is doing OK, not terrible and not great. We are getting OK traffic, just now starting up a facebook ad's program with a budget of 800 per month.
But my conversions are low and Im not a fan of doing Sales. I'd rather depend on my wholesale outlets to move inventory before i start doing sales on my website.
Just looking for advice to see if you may notice anything that could kill my conversions. I know my prices are a tad higher than most other dog accessory brands but my products are also higher quality. So im not willing to reduce the cost yet. I think if there was more traffic than it would increase my conversions.
Last month i was at .5, currently sitting at .8.
Thanks so much for your input. I am changing the CTA on that right now.
Some items just sold out but I wil be bringing them back within 2 weeks.
Running some a/b tests and once more data comes in i'll be able to better analyze
We are using crush app right now and working on getting those speeds down. Thanks!
double post oops
Just come across this post, had a look at your site, looks cool. In a good niche as well.
I presume that business has evolved and things are moving along, I would like to draw your focus to list marketing and specificially facebook messenger marketing. I see that you have 1000+ likes which is a good start, the key is though to engage fans/subscribers and so I would suggest converting these likes to subscribers, so then you can direct message them with new offers/flash sales, draw them to new posts.
Having a sign up on your website that is a PAW SHAPED BIG BUTTON that requires a single tick or comment without having to leave your site and go to facebook is crucial.
Tie this in with a rewards/loyalty program that awards points to people who share, then it could have some merit.
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