Where do i start my own marketing in India?

[VaroonN]

Hi, We are startup selling and exporting natural cosmetic ingredients and nutraceuticals in India. We would like to start off with FB and Insta ads. Are there any relevant courses in shopify academy which works in India. I realised after couple of courses that FB and Insta works differently in each region.

Kindly point me in the right direction to learn and implement from Shopify academy courses.

Thanks

[flareAI]

Hello @VaroonN,

I'm Gina - Product Manager at flareAI. flareAI has helped Shopify stores generate $5 million in sales from Google Search, on autopilot. I would like to share a few suggestions while going through your question.

Shopify has various documentation and blogs regarding how to start advertising on Facebook and Instagram channels for your store. You can go through those and get some understanding.

Marketing on Facebook 
FB ads for beginners 
Instagram ads for beginners 
Instagram Shopping 

Your customers trust Google Search more than Ads. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. We created flareAI to deliver feeds to organic channels on a regular basis without taking your time. As a Google partner, flareAI will submit your products to Google and other organic free channels on a daily basis. Once your product is found on the organic channels, you don't need to do a thing. Customers will keep finding your product day after day. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your site can access the world's dominant Free eCommerce services in one Shopify App.

Good luck and have a nice day!
flareAI

[JustineHSF]

Hi @VaroonN 

Awesome! Organic cosmetics is a massive trend in the wellness space. Moreover, research is showing that more people are opting for local products. I'm excited to see your trajectory!

A feed management app would be your best fit. Ultimately, it's a single portal that integrates your product feed onto multiple marketing channels so you don't have to log in and log out, and you can stipulate the specific region you want your products to be marketed. I.e. if you decide to migrate to cross-border selling, then you can simply add it on the portal.

It might sound a bit convoluted for now, but I'd recommend ShoppingFeeder. 

ShoppingFeeder is seamless, sophisticated, easy to use and it integrates onto multiple marketing channels like Facebook, IG, TikTok, Pinterest, ShareASale (to name a few).

Setting up is easy. I'd like to guide you to this article about setting up FB business manager and this article about Instagram Shopping.

You're welcome to send me a dm if you'd like to know more.

Warm regards

Justine

[Ivy]

Hi there, @VaroonN.

Excellent question! While we do not have any Shopify Learn learn courses that are specifically for Indian merchants and the Indian market - we do have some excellent Shopify Learn courses on social media marketing in general. I would particularly recommend this one to anyone, regardless of what country they are operating in: How to Make Money Using Instagram. 

As for India-specific resources - I would highly recommend checking out the Shopify India Blog Collection for this kind of information! There are some excellent ideas here - I particularly enjoy this one called "How to Make Money on YouTube (Without a Million Subscribers)". 

Do you have any plans in place yet for Black Friday / Cyber Monday? Now is the time to prepare! We have a really excellent hub full of resources to get you ready for what could be your most profitable weekend of the year!

[ReturnPrime]

Hi Varoon,

Its best for you to get a grasp of any of those good reviewed courses in Udemy as FB and Insta ad basics are same across most of the platforms. 

Here is one sample Udemy course:
https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/?gclid=Cj0KCQjwnbmaBhD-AR...