where to put the facebook pixel?

james_stilton
Tourist
21 0 3

Hi,

i'm experimenting with facebook ads. i've chosen for the automatic (integrated option) so shopify placed the FB pixel on checkout (i mean, i didn't copy paste the code there myself).

now my question is: since i have a lot of free (digital) products on my site, i want to make sure i track actual *sales* (for paid products) and not just checkouts of free products. can anyone tell me what the right way is to do that?

thank you!

Replies 12 (12)
Niki_K
Shopify Partner
226 24 66

Hi @lsrobinson1,

you need to paste the Facebook Pixel code between <head> and </head> section. However, I highly recommend connecting your BM, ad account and adding pixel via the Facebook Sales Channel. Learn more about it here: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-pixel

Send me a link to your store to niki@hey.com and I'll help you out.
For more info what I do, visit nikikozak.me
lsrobinson1
Tourist
8 0 1
Hi Niki, I figured it out yesterday. thank you!
lsrobinson1
Tourist
8 0 1

okay thank you so much!