Which Google Ads audiences and targeting settings are best for finding new customers?

[Irena]

Hello,

Can someone help with these questions below? 😊

1) What Audiences from the below would you recommend to use in Google Ads to find new customers: 

• Similar to All Converters
• AdWords optimized list
• All converters
• All visitors (Google Ads)
• General visitors (Retail) (Google Ads)
• Past buyers (Retail) (Google Ads)
• Product viewers (Retail) (Google Ads)
• Shopping cart abandoners (Retail) (Google Ads)
• Similar to AdWords optimized list
• Similar to All visitors (AdWords)

2) What Targeting Setting to choose: "Observation" or "Targeting"?

3) Google recently recommended to upload Customer Match lists. Wouldn't this be similar to "All converters"?

Thanks!

[EmmanuelFlossie · Accepted solution]

My first advice, is to always test. Experiment with all the audience lists, and see what works. The reason is that each business will have different results. Hence testing should be done.

1) I generally use Adwords optimized list.

2) Observation, so that you can target new and existing users, otherwise if you choose targeting, its only for existing users. However, in the end it depends on your strategy, not what others tell you to do.

3) No, because it will contain users that bought from you outside of Google. So it is a good idea if you have a lot of repeat business.

[Irena]

Thank you for your answer!

• Do you know, how to create Similar Audience related to this customer match list?

• When uploading customer match list from Shopify to Google Ads there was a note: "Customer lists can only be used on the "Observation" setting without bid adjustments, and for exclusions". If bid can't be adjusted for this audience, how then it's beneficial to have this list?

• Also, Google says this: "Your privacy policy discloses that you share customer data with third parties to perform services on your behalf". Can you share a template of the text for privacy policy regarding this stating?

Thanks!

[EmmanuelFlossie]

1) They are automatically added to eligible lists

2) You can add a customer list as an audience bid modifier, not sure why you got that message.

3) You need to ask a professional legal team to write this policy, try https://termly.io/