Why am I getting Facebook ad clicks but no sales?

[OliviamaeS]

I have had my first Facebook ads up for 5 days, and it says it’s reached apparently 30k of people and I’ve had about 600 clicks on the link over the 2 ads.. however no sales! 

my website is : https://fitnesskey.co/

I’m not sure what I’m doing wrong!! I’m completely new to all of this so any advice would be great! 

do I need to make my Facebook page more active with likes and reviews? Or is it my audience? Or website? 

thanykou! 

[flareAI]

Hello @OliviamaeS,

This is flareAI - Generating Sales from Google Search, on Autopilot. Helping Shopify merchants in generating $5 million in sales from Google Search.

If my suggestions helps you, please Like and Accept solution to let me know

Here are some of the reason why spending a lot on Facebook ad campaign won’t results in better sales.

1. You don’t have enough targeted audience.
Make sure to target the right audience so o that they can receive the most relevant ads. You can target your ads to three types of audiences when you advertise on Facebook: saved audiences, custom audiences, and lookalike audiences.
2. Your targeting parameters needs to optimize properly.
3. Your facebook users/friends aren’t shoppers.
4. You aren’t segmenting ad campaigns. Segmenting helps to target multiple customer segments at the same time with different social media platforms.
5. Low relevance score
There are three key advantages of a higher relevance score that advertisers will enjoy:
> Reaching more people for less money
> Helping advertisers test ad creative options before running a campaign
> Optimizing campaigns in progress
Facebook uses their Relevance Score scale (1-10) to rank ads based on how engaging and interesting your ads are to your selected audience. The higher your score, the better. 6. Your ad set budget is too low
If you go too low, this could mean you’re not getting the reach you want to see.
7. Your audience is too small
It’s better to put more money into your audience rather than targeting irrelevant audience members just to increase your audience size.
8. You missed the mark for your target audience
9. Overlapping audiences
If you’re targeting the same audience with multiple ads, this can drastically reduce deliverability. Not to mention, it will also raise your costs!

Ecommerce on Google Search is greater than all paid channels and social media combined. You will get organic sales only if your products are indexed on Google. For this you have to inform search engines of your regular updates. flareAI automates the update submissions to all the major search engines. flareAI helps growing your Shopify store on Google Search, and 20+ of the world's largest free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[PageFly-Victor]

Hi @OliviamaeS,

This is Victor from PageFly - Shopify Page Builder App. Based on your question, I have some suggestions for you.

Firstly, I see that you have 600 clicks from 30K reaches, which means it is a good click-through rate. It shows that your target audience is most qualified. 

The problem here may be in the conversion stage. It is about what you’re showing on your website and whether that information is what your customers need. There are some factors that I think you should look into.

1. The content of your ads should be a hook that leads them to the content of your landing page.

For example, if your ad is about a general solution of your brand, it should lead to your homepage. If your ad is about your special offers, it should lead to a landing page that contains all discounted products. 

Your landing page must be an extended version of your ad topic/content. So the audience will see the relevancy and buy the product from you. 

2. Does your landing page information meet audience needs?

This is the stage where you need to re-evaluate your audience. Maybe your ads are interesting enough for them to click on your ads, but not enough to purchase. 

If they are not ready to take action and buy, you need a follow up strategy:

• Re-targeting facebook ads strategy
• Checkout discount offers
• Abandoned cart recovery

Those above are some suggestions I came up with. Marketing and advertising is a long journey. But if you have consistency in optimizing your marketing assets, you will gain better results.

I hope this will be helpful for you. 

Best regards,

Victor | PageFly Team