Why am I getting no sales or subscriptions despite high Facebook ad engagement?

[zlati84]

I have my online shop ( www.bear-tees.com ) for 10 days now and have spent around 170$ in ads. LEts not count the initial 50$ cause they were testing and me getting familiar with how everything works. But in total my ads have seen 55k impressions, CTR (all) of 5% on average and unique link clicks of 2000. Is it normal to have 0 sales and not 1 person subscribing to my pop up about discount if u sign up for the news letter. And my fb ads have a lot of interaction. I just cannot understand what the hell is going on. thx in advance1

Zlati

[Rein]

Hi, @zlati84 

Happy to help as much as I can here! Can you perhaps check to see what page most people are not progressing past? You do have quite an attractive store, however, what really sells t-shirts and apparel are the stories behind them. 

From what I can see there really is no voice behind the site that invites me to purchase, can you tell me a bit about your advertising lines so far? Perhaps share an example ad? 

[zlati84]

Here are two of my best performing ads. one is carousel the other is collection. I target online shopping and clothing interests in Europe. 

I am an online shopper myself and I would definetely buy from my store. I like the design, the process...the tees are very good and price is justified. Shipping for the whole world is also a good deal at 6-7 euro.

[Rein]

The confidence here is absolutely inspiring. I can tell you have put a lot of yourself into these. 

From the sounds of it, what you might benefit from is adding that strong personality and belief in the value you bring into your ads. Perhaps you could talk about what sort of feelings these items bring, what sort of people would like them, even who they should be gifted to. 

All these things add to a narrative, and a narrative sells products not just stated value. Impressions are great, but we need to pull them through the whole process with the buyer keeping in mind that what they are buying will be justified. 

You can read more about this and other techniques here. 

[zlati84]

I will take a look. Thanks for sharing! 

[jessica0318]

Did you solve your problem now?

[zlati84]

no still no sales. 180$ spent. I have paused my ads until I figure out what is going on. thx