SEO, AdWords, affiliates, advertising, and promotions
Hi there, I have been running ads for 2.5 months and only had 1 sale that was not family or friends. I have pretty good traffic, over 200-300 people a day, but no one purchases! I am not sure what else I can do or what the reason is. Can anyone give me some advice? I don't want to close the store but I will have to if I don't see any profit soon..
Feel free to check out, https://www.datsuzokudecor.com
Thanks a lot
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This is an accepted solution.
Hey there, @Emig!
That is an incredibly frustrating feeling. Though you’re getting traffic, is it good if no one purchases anything?
I looked at your Facebook ad, and I saw a potential issue. The ad directs them to your ALL PRODUCTS collection. This means that if they want those vases, they aren’t going to find them easily. Not many visitors are going to be interested in scrolling through 5+ pages of products. They’ll leave first.
A good way to examine this is through visitor behavior. Since you are relying on paid traffic for so long, it’s a good time to evaluate their behavior versus your organic traffic.
Since you haven’t made many sales, I would run a survey/poll asking, “What stopped you from checking out?” to see what’s happening. Based on your traffic and the fact you have a promotional wheel, I would delay the timing further in their journey - like maybe on a second visit or when their mouse moves into a different window.
Next, we have to talk about your website as well.
My biggest question is how are people moving around your store? Session recordings can be really helpful here, especially as you look to evaluate your traffic sources and behavior. For people who do add products to their carts, how do they engage with your store differently than those who are just browsing or bounce?
Back to your store. There are some things that are missing or that I would change:
Visitor behavior is really going to play a critical role in understanding why you aren’t making sales and help you make changes that result in more conversions. If you’re looking for a visitor behavior tool - Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
If there’s anything else I can do, please let me know. I hope this helps. Good luck!
Cheers - Danny
This is an accepted solution.
Hi @Emig,
Hyde here from Shopify.
Congratulations on starting your store! Yes, it can take a little while to grow the trust battery with visitors to your store, which is why we have a whole dedicated forum post about growing buyer trust.
That said, you've done a fantastic job on the site itself. So my question is: what is your content funnel like? There's more on the smart marketing funnel here but you need to ask yourself about your customers' journey:
And do you know who your potential clients are? You may want to create customer personas to ensure that you are targeting the right people who may be interested in your brand. We also have a great document about conversions right here.
Let me know what your thoughts are on this!
All the best, Hyde.
To learn more visit the Shopify Help Center or the Community Blog.
This is an accepted solution.
Hey there, @Emig!
That is an incredibly frustrating feeling. Though you’re getting traffic, is it good if no one purchases anything?
I looked at your Facebook ad, and I saw a potential issue. The ad directs them to your ALL PRODUCTS collection. This means that if they want those vases, they aren’t going to find them easily. Not many visitors are going to be interested in scrolling through 5+ pages of products. They’ll leave first.
A good way to examine this is through visitor behavior. Since you are relying on paid traffic for so long, it’s a good time to evaluate their behavior versus your organic traffic.
Since you haven’t made many sales, I would run a survey/poll asking, “What stopped you from checking out?” to see what’s happening. Based on your traffic and the fact you have a promotional wheel, I would delay the timing further in their journey - like maybe on a second visit or when their mouse moves into a different window.
Next, we have to talk about your website as well.
My biggest question is how are people moving around your store? Session recordings can be really helpful here, especially as you look to evaluate your traffic sources and behavior. For people who do add products to their carts, how do they engage with your store differently than those who are just browsing or bounce?
Back to your store. There are some things that are missing or that I would change:
Visitor behavior is really going to play a critical role in understanding why you aren’t making sales and help you make changes that result in more conversions. If you’re looking for a visitor behavior tool - Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
If there’s anything else I can do, please let me know. I hope this helps. Good luck!
Cheers - Danny
Thank you so much, much appreciated !!
Hey, would you be willing to evaluate my store like you did the one above? Im getting somewhat the same issues. Im currently only getting about 50 visitors/day but they just scroll around a bit and then leave. Over the past 3 days only 1 person added my product to cart. Thanks!
This is an accepted solution.
Hi @Emig,
Hyde here from Shopify.
Congratulations on starting your store! Yes, it can take a little while to grow the trust battery with visitors to your store, which is why we have a whole dedicated forum post about growing buyer trust.
That said, you've done a fantastic job on the site itself. So my question is: what is your content funnel like? There's more on the smart marketing funnel here but you need to ask yourself about your customers' journey:
And do you know who your potential clients are? You may want to create customer personas to ensure that you are targeting the right people who may be interested in your brand. We also have a great document about conversions right here.
Let me know what your thoughts are on this!
All the best, Hyde.
To learn more visit the Shopify Help Center or the Community Blog.
I have visited your store and i can help you out if you are interested feel free to contact me
shujajawed@gmail.com
@Emig - These are beautiful products.
I'm not sure if they are original designs but there is likely a market for them. The challenge is that they are a discretionary purchase with a somewhat tactile element and you are an unknown brand.
Building sales momentum online from zero is hard (and getting closer to impossible by the month) except in very select niches. Given your products, if you have the margins, I would suggest you look at other channels like wholesale. It's how we built our business and a brand reputation that delivers thousands of motivated, word-of-mouth buyers to our website.
Here's why I view wholesale as a marketing channel
Hi @Emig
Hi,
After review of you store, I will advise you to install some social proof apps on the store. Most of the buyers will not buy if they did not found the site authentic. For first time buyer's you have to win their trust and social proof are great way to achieve that.
Also, you have not added any push notification app pan your store.Push notifications have high conversion rate. Most of the visitors just leaves after adding product to cart without purchasing it. Push notifications are great way to remind them of their abandoned cart and nudge them to complete the purchase.
You are really missing out with this core functionality which could easily recover some lost sales for you.
There are plenty of app on appstore which are offering push notification either for free or for very reasonable price.
I will recommend https://apps.shopify.com/cartbite
This one is offering abandoned cart ,back in stock and price drop notification on push and emails.
If this is helpful please up vote the answer so that other merchants can get benefit from it too
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