Why am I not making any sales despite daily visitors?

[Tryingforgood]

Hi everyone,

so its been like 5 days i started marketing my shop via facebook ads, and i have like 20-25 visitors a day (i have a budget of 60€ for one week on FBads) and i dont understand why, but i have absolutly NO sales, not even add to cart people and im not even mentioning people who pay. What is wrong with my store please ?

https://shawapeds.com/

its in french but you can translate

[Dan-G]

there is nothing wrong with your store, the mistake most people make is by using fb ads, they are ineffective and most people hate it when they pop up. the most effective way to market your product is by micro-targeting your consumers using small-scale(nano) influencers to reach customers in your niche, the platform Influnet Global helps you convert more sales easily and effectively and on a budget

[PageFly-Victor]

Hi @Tryingforgood, 

This is PageFly - Free Landing Page Builder. Here is my suggestion for your store. 

Before starting Facebook Ads, think about what is your target audience, what is their specific personas, what their pain points are, where they usually hang out, from them, try to reach out to them, provide value, and meet them where they are. Ask yourself: Are you targeting the right customers? Your blog get traffics actually but the right customer matters - as they are decision makers. Conversions take place when targeted traffic meets relevant offers. It all starts with doing your persona research and understanding what your customers need or want.

For example, you're selling Dog Care Products, your customers must be dog lovers who are active on Social Media such as Facebook, so you can start with finding FB communities for tree lovers, reach out to people, provide them the value. For example 20 must-have products for new dog owners

The marketing channels are only as good as the strategy itself, so think about your customer's buying journey first, then the marketing channels later.  That being said, these are the most popular marketing channels: 

• Pinterest Marketing 
• Instagram marketing
• Influencer Marketing
• Content Marketing (Blog Post, Vlog, Video Review) 
• Tiktok Marketing
• Google Shopping
• Google Search Ads
• Google Display Ads
• Facebook Ads 
• Email Outreach 
• PR Marketing 
• Partnership Marketing
• Referral Marketing

You can also check out this article about how to get the first sales within 2 weeks to get the detailed ideas 

Let me know if my answer is of any help, with a thumb up or like  

happy selling!

[noovo]

Consider the numbers @Tryingforgood 

Many accept a conversion rate of 2% as reasonable.

So in pure numbers you would only sell to every 50th person (doesn't work quite like that in reality).

Many people will only convert after several days and many visits so if you have had 150 visits from facebook ads then its quite conceivable nobody is yet ready to buy and the numbers are just too small to draw proper conclusions .

Also facebook ads are a menace generally.

Lastly dont forget Black Friday is a torrid time for online retail with spikes, dips and lurches in sales numbers all over the place.