Why are customers not converting after adding products to cart?

[ThePet]

Hey Everyone,

I have this ad set right here, It's a CBO, 100$ a day, It has 112 Add to carts but there are only 2 sales, and most customers are not converting. What can be the problem?

product page

Appreciate any help.

Thanks in Advance.

[fadi_yousif]

You could:

• Add benefit-driven statements above the fold
• Place the trust seals above the fold instead of the bottom
• Make the add to cart text bigger and use another background-color that stands out. Don't use one of the brand colors.
• Make the images clickable
• Remove the annoying infinite animation on the button
• Use accordions or tabs to organize the information on the page
• Add a three-step journey that describes the process

[Dan-From-Ryviu]

Could you try to remove Dog Breed Options and make Dog Breed appear by default? Because it will make customer easier to add option. I have been confuse a bit with those option at the first time when viewing. 

[ThePet]

So It means I have to put all the variants in one Option Right?

[Dan-From-Ryviu]

Yes, add all in one

[ThePet]

On FB, Insta.

website

[ThePet]

@JoyceSmith81612 For me all are visible in desktop.

[PageFly-Garcia]

Hi @ThePet 

I am Garcia from PageFly - Shopify Advanced Page Builder App. I really like the simple and elegant design of the page. It's easy to navigate and I can quickly find the information I'm looking for. From my CRO expertise, I have some feedback for your Store and hope that they can help you increase the design.

Use Swatches as the Selector for Color Variations

It allows customers to quickly and easily select their desired color without having to read through a list of options.

Provide ‘Size guide'

Knowing that accurate size information is available instills confidence in shoppers, making them more likely to complete a purchase. Also, a clear and accessible size guide contributes to a positive user experience, as customers can easily find the information they need.

Provide more product images
When selling a dog necklace, it's important to provide a variety of product images to give potential customers a clear and comprehensive view of the item. Here are some suggested product images you should include:

• If possible, include an image of the necklace being worn by a dog model. This helps customers visualize how it will look when worn.
• Include an image with a common object (e.g., a coin or ruler) for size reference. This helps customers gauge the actual size of the necklace.
• If relevant, include a close-up image of the material used for the necklace (e.g., metal, gemstones). This highlights the quality of the materials.

Make use of Instagram

You can create shoppable Instagram feeds to showcase your products and boost sales.

Besides that, Adding a shoppable Instagram Shopify is also one of the most effective ways to increase the conversion rate. It allows your customers to shop right in your Instagram feed and get more sales.

Prepare for Holiday season

With the upcoming holiday season, numerous businesses are preparing for events like Black Friday Cyber Monday (BFCM), Christmas…. Your products are exceptionally well-suited for this time of year. I strongly advise implementing these suggestions to capitalize on the holiday spirit:
- Provide customers with the choice of having their purchases beautifully gift-wrapped during the checkout process, offering convenience for those buying gifts for loved ones. - Revamp your website with a holiday-themed design that captures the joyful essence of the season. Incorporate seasonal visuals, banners, and color schemes to create a warm and welcoming ambiance for visitors. 

- "12 Days of Christmas Specials" Campaign idea
Concept: Introduce a distinctive offer or special deal every day over the course of 12 days leading up to Christmas. 

Execution: Organize a range of promotions, such as discounts on specific products, Buy One Get One (BOGO) offers, or exclusive bundled packages. Promote each day's special through email marketing and on social media platforms.

Cheers,
Garcia