SEO, AdWords, affiliates, advertising, and promotions
I have recently launched an online store, which sells bear t shirts and hoodies.. I set up several Cold Traffic & Retargeting campaigns to make first sales, but it has been more than a week and I haven't received a single sale from these Ads.
I initially I stared with conversion optimization for purchases but since I have 0 purchase events, Facebook predicted I will get 0 and suggested I optimize for landing page views. I did so with a collection ad. I set up conversions again set up for landing page. I spent 30$ and got 33k impressions and 1k landing page views. CPM 3$ and CPC 0.03 cents. And I still got 0 sales.
My website is www.bear-tees.com
The funny part is Facebook ads says i got 1000 landing page views but yet I got 0 people filling my subscribe pop up to get 5% discount which seems very odd. Something is very very odd here. Please help me out cause I am desperate.
P.S. My pixel seems to be working fine. I even tested it with the extension for chrome.
I can't help with your problem but just some feedback from me. Whenever I visit an online store and I'm pushed with a 'SUBSCRIBE TO MY NEWSLETTER' pop up before I've even had a second to view what the site can even offer me, I just close it down and go to the next search result on Google.
I am not alone in this. I know quite a lot of people who also just shut down their browser when they're met with these pop-up bombardments.
A more subtle approach would be a banner at the top with a 'claim your 5% discount' or something similar.
Anyway, best of luck with the store, I just wanted to let you know why some people might be put off and might not necessarily either buy your items or give you their email address.
thank you for the feedback. the pop up loads after scrolling down 30% so it is not right away. as a constant online shopper i do like getting 10% for no reason just for signing up. cheers!
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