Why are my Google shopping campaign costs high with low conversions?

MagdaB
Tourist
4 0 2

Hi,

We launched a Google shopping campaign for our store https://yourhealthdirect.co.uk and are finding really really high costs and not much real conversions

How long (in time and money) does it take for Google to learn what are the best sellers and optimise ROAS?

Also, the ROAS seems to show incorrectly in the console - all our sales in the new store are actually from Google Ads. Sales are say 3, costs 1, I'd expect ROAS to show as 300% - but Google Ads panel shows 50%. Is that normal?

It seems to see _some_ of the conversions, but not all?

Replies 11 (11)

EmmanuelFlossie
Shopify Partner
3051 226 731

If for example you are using performance max, it takes up to 1.5 months to learn. But that does not mean you will get sales. It just means it has learned everything.

 

Generally for PMax it is recommend to have a steady flow of sales of around 30 per month. If you don't have any existing sales in Google Ads. Then it is recommended to use standard campaigns.

 

Make sure when you view Google Ads data, to do so in Google Ads, not anywhere else.

 

Google Ads will only track sales that converted from an add, assuming the conversion is from a website action. If you use Google Analytics, then the conversion is the last non direct click.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

flareAI
Shopify Partner
2405 223 537

Hello @MagdaB,


Greetings! I am Gina from the flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot.


Launching a Google Shopping campaign can be a complex and time-consuming process. The success of your campaign depends on various factors such as your bid strategy, ad copy, product selection, and targeting. It usually takes some time for Google to learn and optimize your campaign to achieve the best ROAS (return on ad spend).


Typically, it takes several weeks for Google to gather enough data and optimize your campaign. However, this can vary depending on the size of your account and the amount of traffic you receive. It's important to give your campaign enough time to collect data and for Google to make the necessary adjustments.


Regarding your ROAS reporting, it's possible that the discrepancy you're seeing is due to attribution. Google Ads uses different attribution models to determine which clicks and interactions with your ads led to conversions. The default attribution model is "last-click attribution," which gives credit to the last ad click that led to a conversion. If your customers are using multiple channels before making a purchase, such as clicking on an ad and then visiting your website directly, then it could affect your ROAS reporting.


To get a better understanding of how your campaigns are performing, you can use Google Analytics to track your website's traffic and conversions. You can also set up conversion tracking in Google Ads to track specific actions that customers take on your website, such as making a purchase.


Lastly, it's essential to continuously monitor your campaign's performance, adjust your bids and ad copy as needed, and test different targeting options to improve your ROAS.


Gina

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

Jon-Joybrella
Shopify Partner
26 2 7

It's cool that you've gotten a few sales. Not sure about your ads, but I would imagine your website is a part of the bottleneck. It's very clinical and doesn't really "sell" aside from showing a bunch of listings.

 

The supplement game is super competitive, and while you may have an advantage in that you can mainly target UK traffic, most people can still jump on Google and find the same supplements at around the same price. That means it will come down to branding and UX.

 

I'd recommend leaning into your brand image, talk about yourselves, why you got into selling supplements, your mission, etc. Also, think about who is shopping for your stuff, and most importantly, why they would buy from you and not someone else.

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coxy2024
Shopify Partner
27 1 3

I would say your quality score is low due to your website needing to look better. Google will reward you for a great looking store and your CPC will be lower. What sort of numbers are you getting at the moment and how many visitors to your store. If people are coming to your your store and leaving quickly with no sales you know your store isn't good enough. Shopping ads can take upto 3 months to fully optimise and you need to give people a reason to buy from you rather than Amazon.

Seven Point Marketing | Google Ads & Shopify Experts
Email : sevenpointmarketing@gmail.co.uk
VBNA
Tourist
16 0 0

Good grief... stop with the oil.  Nine out of ten Shopify stores fail.  I was profitable in Jan and Feb - all traceable to free ads.  I cannot tie a single paid display ad to a sale.  This is because, since the advent of Performance Max, paid display ads appear across Google properties having zero to do with shopping.  My site is fine.  I wouldn't change a thing.  I get upwards of 3K free impressions and a handful of clicks per day.  Now tell me the one about the Shopify seller who loves Performance Max and is killing it - making it hand over fist.  Please... every thread here is the same.  You expert apologists are living in La La Land... a bunch of relentless self-promoters.  That is not helpful.

banned
EmmanuelFlossie
Shopify Partner
3051 226 731

@VBNA As I am the only one that is mentioning PMax, I assume this reply is directed at me. Replies on this community are based on questions and the details in the question.

 

Pointing me being self promoting in this post is a bit strange, considering PMax can be managed and setup by the merchant themselves. Within my reply I do not self promote at all, except for my standard signature. Which I am very proud I can say that I am a Google Ads Expert and a Google Premier Partner. That is not something anybody out of the blue can be. I worked 14+ years to get this.

 

My replies, depend on the question asked. For example if there where follow up questions such as, what is recommended in setting up campaigns in Google Ads.

 

I would say Standard Shopping ads or PMax with no ad assets. These two will then only target shopping ads, with the exception of PMax with no ad assets will also include display ads, like it used to be in smart shopping.

 

I use pretty much all types of campaigns, however not all for every clients. What works depends on the business model, the products, existing data etc.

 

Each client has a different strategy, some I use PMax, a lot PMax with no ad assets and half I use standard shopping.

 

For example a merchant on a budget and has a steady flow of ads, might be best using PMax. A merchant that has more funding, and has higher volume, I would use standard shopping. 

 

But again depends on the strategy.

 

If you have questions, feel free to ask and happy to answer.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
VBNA
Tourist
16 0 0

My take is that Google wants your data.  Don't give it to them.  There's zero in that for you.  You know as well as anyone, the advent of Performance Max distanced itself from the only viable Google property in terms of shopping (viz., Google Shopping).  Your nonsense speaks to giving Google everything and, maybe, just maybe, they will bless you.  Bullshit.  No remarketing.  No agreeing to capturing data.  No refunds or returns.  Use Paypal as a sole proxy for doing business online.  The concessions you barf up are neither sine qua non to Google requirements nor good ideas.  Google can't even offer calculated rates across the border to Canada; so, search campaigns become the focus as PM campaigns are worthless.  A debut theme, Paypal as a proxy for doing business online, no refunds or returns, keep it simple.  Don't let Shopify nickel and dime you. Call out Google on every screw up and demand a $100 ad spend credit.  You seem to think there's some formulae to all this.  Well, you're arguably famous.  For what's that worth...  

banned
EmmanuelFlossie
Shopify Partner
3051 226 731

@VBNA The personal attack towards me, is uncalled for, as you seem to have a problem with Google. While I do agree with your frustrations with regards to Google, you may want to reconsider attacking people who are genuinely helping merchants get questions answered. And instead, direct your frustrations at the business that is causing your annoyance.

 

I am not a bot, nor am I heartless. So these types of replies that hold no merit, are pretty offensive.

 

I recommend you reconsider how you vent your frustrations, to avoid directing at community members that are genuinely helping others. Let alone, have nothing to do with Google nor its policies.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
VBNA
Tourist
16 0 0

No, you're not a bot.  AIFlare is the self-proclaimed bot.  And as proud as you seem to be of it.

 

Pride goes before a fall.  I disagree with all of your optimism with regard to the picture and condition of Google reliance in terms of paid display ads.  Their free ads are worth the price of admission - nothing.  To your credit, you lean toward search network ads.  Google wants not only a fortune for these but for you to kiss their rings.  I'm whittling down my third $100 ad spend credit.  The soft underbelly of Google is satisfactory and to my liking.  That this blog only complains every few months speaks volumes on the pusilamity and naivete of Shopify sellers, nine out of ten of which will fail.  You need to get real.  And stop bowing to Google as the end all be all.  A minimal step up to achieve Google services is what is to be solved for - this is not Google appreciation or a Google worship exercise.

banned
VBNA
Tourist
16 0 0

Every month I try to discern here what the Hell is wrong with Google display campaigns.  And all I get is you knuckleheads plying your own GD interest.

 

If you even had a clue, would you have the guts to share it?  I think not.,,

banned

VBNA
Tourist
16 0 0

What I would recommend is setting up a booth with Bonanza Marketplace.  Their life extension space enjoys all but top precedence.  You'll pay a 9% fee over free Google marketplace ads.   Give it a try.  Cheap thrills. 

banned