Why have my online store sales drastically dropped recently?

[kumarv]

Hi 

I have a shopify store since couple years i use to have good sales and traffic, but recently i dont know my sales has been dropped drastically, i dont know the reason why, can someone help me to fix this thing please take a look at my site.

website url  ;  https://www.cavemancart.com

[denverdiamondso]

Can you be more specific?

In which month date did the sales drop? and have you checked if the traffic is also decreased?

Check if the site is penalized or not?

[DoubleC_Upsell]

Have you updated any thing recently?

You should check did the customer add less product to cart or they abandon the cart more, or in other words, check where did the customers leave?

Also, I can recommend some marketing methods to increase the sales, however, the tactics could highly depend on your niche:

1. Special discount campaigns

This is the most used practices when you want to boost sales, especially this BFCM. Upselling can increase your average order value and keep customers excited by special discounts. My recommendation is to review your products and offer discounts on frequently bought together products, or you can offer flash deals of best selling items.

You can also boost product bundles or special collection just for the BFCM. 

To promote your campaign effectively, flash sales are a perfect option. 

You can consider using DoubleC app to set up attractive Flash sales deals: https://apps.shopify.com/flash-deal

Where you can promote discount campaigns:

- Email (to existing buyers, don't forget to create a sense of urgency)

- Social post

- In-web popup

- Website banner

2. Influencer marketing

Not to mention the power of influencer marketing but sometime this method is costly yet effective. So I think key to leveraging this campaign tactic is to work with individuals who have followers that look like your customer base and whose followers trust them to share quality information.

3. Special giveaways

People love free stuff, and the more you give away for free, the more favorably prospective customers are likely to perceive you and your brand, which can result in more online sales.

Special giveaways can boost your brand awareness and brand reach to more potential audience, which will definitely bring long-term effect. Having more leads mean you will have more chances to convert them into users later. Making the most of user-generated content is ideal for brand enhancement.

4. Optimize your website for buying experience

Make sure your site is mobile-optimized, optimize the site speed and make your navigation as easy to follow as possible. Plus, it is highly recommend to show product review and testimonials for brand trust.

Another tips is to testing your product listing as well as website content as much as possible to figure out the most effective content.

If you find my content useful, one little Like will help a lot.

[Ecommpremium]

hi @kumarv you should watch this if you are going for BFCM 2021

[VitaF]

Hey!

We recently published an article on eCommerce holiday tips, which actually is helpful also in general, especially when you've seen a noticeable decrease in sales. 

• How to test your site loading speed
• Optimising site for mobile
• Improving customer service
• Product page enhancements
• Ensuring a smooth checkout process

And more... Hopefully you'll be able to discover something for yourself! 🙂 

[Stefano468]

Hi Kumarv,

    my opinion is that your searcheability in Google ecosystem has dropped due to evolution of their algorythm. There are several issues I noticed at first sight in your website which definitively do not fit Google Best Practices, including transparency, legal noticing, and authoritativness. Speed is good (77 mobile, 98 desktop), so i would say that you need to reconfigure the website with a more SEO oriented approach.

If you need any help there let me know. You can check some of my works in that sense.

www.nexiscooters.com

www.giacomocasanovastyle.com

www.dreamshorizon.com

Take care, ciao!

Stefano.

[Gamerseo]

The website is not optimized for SEO. There is little content on the website, no linbuliding can be seen. In our opinion, there is a problem here. Describe your products in detail, then start creating your company blog. It will definitely help.

[UpPromote-old]

Hi @kumarv,

This is UpPromote: Affiliate Marketing - The no.1 Affiliate marketing on Shopify app store.

I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient!

Here are some marketing suggestions for you to improve your sales performance:

1. Increase Shopify sales with popup promotions

After creating upsell bundles and discounts, the next step is to start spreading the word. Popups are a great way to draw your customers’ attention towards these promotions and offers. 

Some people believe that popups can be pesky, driving customers away. This might be true for those who are using them incorrectly. But when done in the right way at the right time, popups can lead to the conversion of 40%  of your store’s visitors into customers. All you need is the right Shopify app to increase sales.

2. Using affiliate marketing

Obviously, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. Affiliate marketing could be a good option for you. 

Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

1. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

2. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

3. Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

4. SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

5. Customer Data

UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.

I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or  "Mark as solution". Be patient with your business and good luck!

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing

[KimberlyB]

Hi @kumarv,

I suggest you try affiliate marketing.  An affiliate program is a marketing strategy where affiliates promote your product in exchange for a reward or compensation. 

You can increase traffic and sales, and the affiliates get rewarded based on their performance. Affiliates are anyone promoting your store. This can be big or small - affiliates don't need to have millions of followers to create revenue for you! They can advertise your product wherever their following is - Instagram, Pinterest, Facebook, TikTok,

Almost all businesses can benefit from affiliate marketing! Affiliate marketing is great because you pay when you get results. Unlike paid ads, where you pay for views and clicks, but not revenue.

It also allows your top customers to start getting rewarded for being loyal promoters.or anywhere else they have a following.

If you want to give it a try, you can install our app for free here. It lets you track commissions, automatically generate codes for affiliates, and track payouts.