Why is it so hard!!! I can't get conversions

[mattyb0908]

Hey Guys so this is my website: https://cooloneproducts.com/

I get 190-300 visitors a day from a 95% look a like audience ad on FB. I get a lot of people on but noone buy anything?

What am i doing wrong - it is so frustrating.

All the best,

Mathias

[mattyb0908]

I'm a little afraid that my checkout process dosen't work? I get loads of people that checkout also

[DuaneBrown]

Selling one product is hard because if no one wants it, you don't have anything else to sell them. Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store.

When our clients are looking to do paid ads on Google or Facebook. We recommend they start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook. 

Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.

Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.

Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.

Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know

[HereBeSports]

Hi Mathias, 

You're product is pretty cool. Just curious, are you marketing it to everyone, or doing focused ads? Your product seems like it would be a winner for parents with small children, babies and small children, and people who work professionally in kitchens. Perhaps if you also directly marketed to those people it might help with sales? 

Regards! 

Rich

[mattyb0908]

Hey thanks for the answer - I'm focusing on a look alike audience of 95 % viewers on my video ad. 

Maybe I should focus onto parents and people in kitchen? It is however only for males so idk if it will become to little a target group.

[stevemet]

Only half kidding, but what about paintgun enthusiasts?

[jennycapri]

Hello can you please contact me jenny@boomernaturals.com, I cannot figure out how to private message you to ask about conversion advice on my site BoomerNaturals.com

[stevemet · Accepted solution]

Mathias,

That is a very cool product. A couple of ideas:

- I'd replace the mannequin photo - it's not instantly clear that that's a shirt on a person, and that the stain is liquid running off. On first sight, I thought the liquid was actually a rip in the shirt, exposing skin below. I'd use a live person for sure. That's why you see so many faces in FB ads. 

- I'd call it something other then hydrophobic - very few people will know what that means (and it doesn't mean  "that microscopic silicon particles (100 times smaller than the common virus) form hill-like structures in the material hence giving it stain resistance, odor resistance and water resistance even after wash." Maybe "Nano Tech Shirt" - lots of people don't really get nanotechnology, either, but they get the "tech" part, and "nanotech" is everywhere these days.

- Your title says "resitant", where it should be "resistant". 

- You need some verbiage - tell us about the shirt! Better for readers, better for SEO.

- Also, if you're concerned your checkout process doesn't work (it must, or you wouldn't have any sales), you can place a test order yourself, then cancel it. I used to do that periodically on my store, when someone complained about something not working.

- Are you paying attention to your analytics, to see where people are going? How long they're staying on the page, etc.? (my guess is not very long, since they see the product, hopefully watch the video, then decide to buy or bounce. Maybe add some more videos, showing people getting doused?

[mattyb0908]

Hey! 🙂 

Thanks for the great answer - I see your points and will correct the mistakes. However, I'm tempted to sell  something with a little more "wow" factor. I think it is perhaps very hard to sell t-shirts compared to let's say a small really handy thing for the kitchen or a beauty product! I've had a few thousand visitors and 0 conversion. People tend to hang around for some time and then leave - actually I also get a lot of abandoned checkouts

[stevemet]

A few thousand visitors and no conversions? Something is not right there. Are those not real testimonials?
How many cart abandonments are you seeing? And, are all those visitors FB ad clickthroughs?

[mattyb0908]

They are all FB clickthroughs...

I'm seeing at least 5% abandonned carts.

Maybe the targeting has been wrong. I'm trying to retarget onto fathers and people working in restaurants 🙂 !

Be sure to tell me if you have some good ideas!

Thank you!!!!

[stevemet]

5% cart abandonment is actually really good, in my experience. So, that's not really the issue.

Coming back to my earlier question, have you not had *any* sales? (If so, where are the testimonials from?). If you (have* had sales, you could reach out to them via email and ask them some questions about how they use the product. Offer them a free shirt for their feedback.

[stevemet]

Another suggestion: check out reviews of your competitors on Amazon: https://www.amazon.com/Threadsmiths-Mens-Cavalier-Hydrophobic-T-Shirt/dp/B07BKQ3DHV#customerReviews....   Purely coincidentally, I was thinking a decent target audience might be guys who work on cars. Turns out, that's the first review I came across: "A perfect example and the first real tough test of these properties - I was doing some garage work and accidentally got some dark grease on it. "

[mattyb0908]

Thanks for the great answer - I see your points and will correct the mistakes. However, I'm tempted to sell  something with a little more "wow" factor. I think it is perhaps very hard to sell t-shirts compared to let's say a small really handy thing for the kitchen or a beauty product! I've had a few thousand visitors and 0 conversion. People tend to hang around for some time and then leave - actually I also get a lot of abandoned checkouts

[jennycapri]

Hi you have a lot of great suggestions, can you help me with my site conversions asap?

Boomernaturals.com

Jenny

[ShyamRashun]

You could try something which can help you engage your visitors on your product page. Product recommendation is such a great idea.

Not all the traffic you are getting is needy one, they might be coming to your website just to satisfy their curiosity which you have created by your ads. If they didn't find anything interesting, they will leave instantly. And at the end of the day what you are getting is an increased bounce rate.  In these situations, if you could hold them up for some time on your website, then there would be having a chance of getting it converted. 

Similar product recommendations are such a great idea implemented by a number of Shopify merchants to engage the customer and increase the conversion rate, This feature recommends products based upon the taste of each customer. "Upsell with AI recommendations" is an app which  I found in the Shopify app store performing well. This app recommends similar looking products based on the style, pattern, shape, and color of the product, also helping you to upsell it. The upselling feature ensures a minimum cart value each time when a shopper checks out. This app helps you engage your customer more on your product page so that your bounce rate will go down, apparently creating an opportunity for conversions. 

Give it a try, 

[Amit_Roznak1]

Hi,

If you haven't begun using an automated advertising system, you might be significantly under-utilizing your site potential. Here at AdScale, we recommend always using a system with AT LEAST AI automated processes for cross channel and platform advertising as well as bid and budget automatons. This can make a significant difference in your targeted advertising and improve your conversion rates. 

Moreover, I suggest trying out a Free store analyzer to be sure that your website is optimized since we cannot always catch every detail. Additionally, there are often quite a few details going on behind the scenes that we miss, and these details can dramatically affect the effectiveness and purposefulness of your site as well as your advertising budget.

So, using a free Store Checkup Tool like the one from AdScale might be of help. It will give you a report on how ready your site is to advertise and deliver you actionable fixes if need be.

If you have any more questions, feel free to contact me.

[mccaly]

Hey @mattyb0908 ,

You may already know this but I'm having some issues getting to your site on the link provided. Clicking the link takes me to a 'Your connection is not private' page.

Typing cooloneproducts.com without the 'https://' takes me to a Shopify error page.

Bother issues have a screenshot below.