Why is my conversion rate only 0.1 percent despite high store visits?

Jcart
Tourist
5 0 1

Hey guys I’ve just got some questions about conversion rates.

 

So I’ve been advertising for the last week or so and I’ve had 1k store visits(small budget) and only one sale. 

I know my ads work because I’m currently paying $0.09 aud per click so I’m worried that it’s my product page that’s not working. I’ve had zero abandoned checkouts but some add to carts. 
I did notice that I made a mistake in my advertising and sent my visitors to my home page instead of product page but surely this isn’t causing me to have a 0.1 percent conversion rate. Just wondering what everyone thinks. The store url is paw-cleaners.com

 

cheers

Reply 1 (1)

flareAI
Shopify Partner
2405 223 540

Hello @Jcart,


I am Gina from flareAI app, and I am here to provide assistance.


It is likely that there are multiple factors contributing to your low conversion rate, and sending visitors to your home page instead of the product page may be one of them. Other factors to consider include the overall user experience on your product page, such as the design, layout, and messaging, as well as the perceived value and relevance of the product to your target audience.


It may also be helpful to analyze the behavior and demographics of your visitors to identify any trends or patterns that may be affecting conversion. Additionally, consider testing different variations of your product page to see what resonates with your visitors and drives more sales.


I have taken a look at your store. Below are a few suggestions for improvement.


1. Display store's contact info like phone number, email address, and office address in the Contact Us page.
2. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
3. Add social media for the store to increase traffic. Having social media for the store will help increase the traffic.
4. Add About Us page which is a reflection of the purpose and personality of the business.
5. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
6. Add more blogs in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.


Hope this helps


Gina

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