Why is my dog accessory brand getting traffic but no sales?

Why is my dog accessory brand getting traffic but no sales?

Keith127
Tourist
5 0 1

Hello Everyone,

 

I need your help!

I have a dog accessory brand and a Shopify store this brand.

I got traffic everyday, but no sale and very few add to cart or reached checkout at all, people most viewed on my Homepage and gone and I have no idea what's wrong, I run google ads with small daily budget, that's the traffic comes from. I'm sure there is no problem with my products, because I got sales on other ecom platformes. 

Please give me some advice, I really appreciated it.

Sincerely

 

Screen Shot 2023-07-26 at 6.22.41 PM.png

 

Replies 4 (4)

biznazz101
Shopify Partner
494 50 91

Can you please provide store URL. Hard to give feedback without it, but will try. Thanks!

Can't see whole page but if you don't, you should have a clear Call-to-action Button on your homepage for when customers land on the website, so they can quickly view a product or collection.

Is the store speed fast? Most customers only will wait a few seconds for the page to load before clicking out and moving on.

Are your product image and descriptions compelling?

Are you sending marketing emails to follow up with potential customers?

Are you posting to social media regularly and engaging with customers that way?

Are your paid ads targeting the right audience?

Are you using analytics? Is your store optimized for SEO?

These are all questions to consider. Most importantly, go through your store and the customer journey yourself, imagine it's your first visit. Take note of what features and content work well, and what might be off putting to customers and prevent sales then try to improve from there.

Good luck!

Don't hesitate to reach out for more help with your store.
SEE OUR TASK STORE or check us out via our profile! FREE STORE AUDIT
Keith127
Tourist
5 0 1

Hi, 

pupwiser.com is my URL.

 

 

Daubariss
Shopify Partner
1 0 0

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PageFly-Kate
Shopify Partner
1293 364 395

Hi @Keith127 ,

 

I'm Kate from PageFly - Shopify Landing Page Builder App.

Your store looks great, but I have some feedback that could help you improve your conversion rate (CRO).

 

1. Check the store overlay and click action on all anchor links and buttons

After closing the email subscription modal on the home page, a full-page overlay appears, blocking access to all other buttons and links. This may be why no one is visiting any other pages on the site.

PageFlyKate_0-1690509953406.png

Please check this issue so that the website can function normally.

 

2. Add call-to-action button on your hero banner and make the header more visible

Place a call-to-action button on your hero banner on the homepage that prompts users to take a specific action, such as signing up for your email list, learning more about your product, or making a purchase.

PageFlyKate_1-1690509953367.png

 

3. Add social proof on home page

Use social proof to build trust and credibility with your visitors. This could include displaying customer testimonials, reviews, or ratings, or showing how many people have signed up for your email list or purchased your product.

PageFlyKate_2-1690509953431.png

4. Add testimonial

Use testimonials to showcase positive reviews from your customers and build trust with potential visitors. Testimonials can be placed on your homepage, product pages, or in your blog posts.

PageFlyKate_3-1690509953437.png

 

5. Add a newsletter section on homepage

Include a newsletter section on your homepage to collect email addresses from visitors and stay in touch with them. The newsletter section should be prominently displayed and easy to find. It should include a clear call-to-action, such as "Sign up for our newsletter" or "Get our latest news and updates."

PageFlyKate_4-1690509953432.png

 

6. Add unique sections for the big sale season (option)

Don't miss out on the opportunity to boost your CRO with promotion campaigns leading up to the end of the year. With careful planning, you can take advantage of the upcoming holidays and Back-to-School season. If you haven't started planning yet, don't worry! There's still plenty of time to get started. Here are a few ideas to help you get going:

  • Offer promotions and discounts: Don't forget to offer attractive deals or bundle offers on your Back-to-School collection. You could consider providing discounts, freebies, or exclusive student offers to entice shoppers. This is a great way to boost sales and attract new customers.
  • Email marketing campaign: With a well-designed email marketing campaign, you can reach out to your customers with targeted Back-to-School promotions. Highlight your offers and encourage customers to visit your website by designing engaging email campaigns. You could also consider segmenting your email list based on customer preferences, demographics, or past purchases to provide more personalized recommendations. This is a great way to stay top-of-mind with your customers and boost sales during the Back-to-School season.

Hope my suggestions can help. Please let me know if you want further assistance.
Kate | PageFly team

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