Why is my Google search console CTR dropping despite increasing impressions?

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Hi everyone, I wanted to get a little feedback on some of the metrics in my google search console account. I have experienced a loss of traffic over the past few months and have not been able to get to the bottom of it. As you can see impressions are increasing but clicks have dropped significantly. Does anyone have any ideas or suggestions as to what might be causing this? Thanks

Reply 1 (1)

Shopify Partner
2405 223 539

Hello @bthorne1,

Gina here from flareAI - your Fully Automated Free Sales Machine. I hope you are doing well! I am happy to share some suggestions for your query.

Please consider liking and accepting the solution if it helps.

Impressions are heavily dependent on the results page, but clicks are dependent on the rank position. If you show up on page one of the Google search results, you're getting all of the impressions for the search.

Impressions are actually the number of times your pages have appeared in Google searches for a query. If you check in the Google Search Console, you will be able to see the pages that rank (landing pages) and see their click-through rates.

Your click-through rate is influenced by many factors like your ranking position, the competitors you're ranked next to, the age of your content, your featured listings, schema, and many more.

You have to work on your on-page SEO and add quality content, titles, compressed and quality images, and optimized URLs so that your products will get ranked on top and your URL will get clicked by the user.

Make sure you are getting a good amount of traffic and sales. You will get organic orders only if your products are indexed on Google. For this, you have to inform search engines of your regular updates. flareAI automates the update submissions to all the major search engines. flareAI is a bot, so unlike traditional stuff, you don't need to do a thing. flareAI helps grow your Shopify store on Google Search, and 20+ of the world's largest free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.


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