SEO, AdWords, affiliates, advertising, and promotions
I recently attempted to send a marketing email with Shopify's email app to our entire subscriber base. We previously used Hubspot, and Active Campaign before that, to send our weekly marketing email. The subscriber email list was not imported to Shopify, it originated from our Shopify customers. After sending less than 10% of the emails, delivery stopped and the email failed, displaying this message: "Delivery stopped due to a high bounce rate from subscriber emails. A low quality subscriber list can damage your reputation with inbox providers like Gmail or Outlook and cause delivery problems in the future. If you recently expanded your subscriber base, consider creating a new subscriber group and sending a welcome email."
The Shopify live chat was unfortunately unhelpful. I am wondering if there are any simple things I could troubleshoot to see why the emails were bouncing. We have 11,000 subscribers so starting from scratch and getting people to re-subscribe really isn't an option (I wouldn't know how to do this anyway). I am brand new to all this and my superiors are expecting me to have it fixed already. Any suggestions or help that a beginner could understand are much appreciated. Thank you!
Dear @ndanzeisen
Based on what you went through, here are some of my suggestions:
I hope that this helps!
I had the same thing happen again yesterday. It’s random for me when it does this and that’s what is frustrating.
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