Why is my META PIXEL event misfiring on my ecommerce store?

[SeekPretty]

Hi,

I have just connected my META PIXEL with Shopify store. All the events are working fine except:

* The Conversion event is being fired as PAGEVIEW

* There are 2 x ADD TO CARTS being fired. One has all the values & one has no values in it.

Can you guys kindly help me out of this. I have been exhausted to figure this out since it doesn't include any manual integration. All integration is being done automatically.

[DaisyVo]

Hi @SeekPretty 

It appears that your Meta Pixel is encountering two issues on your Shopify store:

• Conversion Event Triggering as PageView: This typically happens when the Pixel isn't correctly configured to recognize conversion actions, causing it to log them as simple page views.
• Duplicate AddToCart Events: This occurs when multiple Pixel instances are active, leading to the same event being recorded twice.

Recommended Solutions:

• Check for Multiple Pixel Installations: Ensure that the Meta Pixel is installed only once. Having it added both manually in the theme code and through the Shopify Facebook Channel app can cause duplicate events. Remove any redundant Pixel installations to prevent this issue.
• Verify Event Configurations: Use the Facebook Events Manager to confirm that events like 'AddToCart' and 'Purchase' are set up correctly. Misconfigurations can lead to events being misfired or not firing at all.
• Test Events Using Meta Pixel Helper: Install the Meta Pixel Helper browser extension to diagnose and troubleshoot Pixel issues. This tool can help identify if events are firing correctly and if there are any errors in the setup.
• Consider Using a Dedicated App: If issues persist, consider using a Shopify app designed to manage Meta Pixel events, such as AdNabu's Facebook Pixel app, which can help deduplicate events and ensure accurate tracking.

If you have other questions, I will also answer them.

Best regards,

Daisy