Why isn't Google Analytics correctly tracking my ad conversions?

[esfera]

Hi Shopify Support,

Here is my website URL: https://reclaimedwithlove.com/

I'm running Google ads(PPC) of my website but Google Analytics not tracking the conversion tracking properly. It was working properly till the 19 March. After that I don't know what happened even I didn't make any change on the website through that conversion taking not working. On GA, it consider direct user only. I have checked my google ads everything is correct. Can you please review it what is going or what's the issue.

The 'purchase' event, which is sent automatically by Shopify, somehow arrives to GA4 Analytics without tracking details (Channel, Source, Medium, Campaign) and is shown as coming DIRECTLY to the website.

All other events have the proper tracking details within GA4, except for 'purchase'

The issue started appearing after the 19th of March, when we can see the last correctly tracked 'purchase'

Apart from the tracking details that are missing, the total order value differs too much from GA4 Revenue when compared to Shopify Revenue. This is also sent through the 'purchase' event. Could you please check that everything is set up correctly?

Thanks

[Nimra007]

Hi,

I hope this message finds you well. I am writing to suggest the integration of the Infinite Google Ads Conversion Tracking application into our Shopify store. This application offers several key benefits that can significantly enhance our online marketing efforts and overall business performance.

1. Accurate Conversion Data

2. Improved ROI

3. Enhanced Customer Insights

4. Streamlined Setup

5. GA4 and UET integration

6. Enhanced conversion

I have personally used the Infinite Google Ads Conversion Tracking application in previous projects, and I have seen firsthand the positive impact it can have on a business. The accuracy of the conversion data allowed us to refine our ad campaigns effectively, leading to a noticeable increase in conversions and a significant improvement in our marketing ROI. Additionally, the detailed analytics provided by the application helped us understand our customers better and tailor our marketing strategies accordingly.

I believe integrating this application into our Shopify store will bring similar benefits and contribute to our continued growth and success. I am confident that our team will find the application to be a valuable tool in optimizing our marketing efforts.

Thank you for considering this suggestion. I am happy to discuss this further and assist with the integration process if needed.

Best regards,

Nimra