Why isn't my Facebook shop approved but my ads are?

6 0 2

Hello, I need help if my Facebook shop is not approved but I get approved to run ads on Facebook and Instagram does that mean I can run ads and everything is ok or do I need to get approved on the Facebook shop so my customers can see my ads?

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Replies 2 (2)

4 0 2

You're fine.

FB blocked my business profile and store (they hate food supplements), but I still can run ads - even on my personal account as opposed to the business account.


I have a campaign sending people to https://aliness.co.uk and it works just fine- although with very low engagement, 15s on average and 85% bounce rate.

Shopify Partner
2405 223 540

Hello @Royalheat,

I am Gina from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot. Hope you are having a good day.

If your Facebook shop is not approved, it means that you won't be able to use Facebook's native shopping features such as tagging products in posts or creating product catalogs. However, if you have been approved to run ads on Facebook and Instagram, you can still create and run ads for your Shopify store.

When creating ads, you can link to your Shopify store directly, or to specific products or collections within your store. Facebook and Instagram ads do not require you to have a Facebook shop in order to run them.

However, keep in mind that having a Facebook shop can be beneficial as it provides a seamless shopping experience for customers within the Facebook platform. If you're interested in getting your Facebook shop approved, make sure to review Facebook's guidelines and requirements for setting up a shop and ensure that your store meets its criteria.

In summary, while having a Facebook shop can enhance the shopping experience for your customers on Facebook, it is not a requirement for running Facebook and Instagram ads. If you've been approved to run ads, you can link to your Shopify store directly and advertise your products that way.

Let me know if you require any further guidance.


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