A great online reputation is one of the most powerful marketing assets a business has. Not only do great reviews help give consumers trust in your business, but reviews can also help you rank higher on the search engines.
Why online reputation matters
Customers who are extremely pleased or grossly dissatisfied can directly impact the public perception of a brand. Online reputation management acknowledges the importance of what consumers can find out about you and looks at what a business can and can't control.
Online reviews are crucial to any online business that wants control of its reputation on the internet. Customer reviews have changed and created innovative ways for companies to market to them. Reviews allow companies to understand what their customers think of their products, service as well as themselves.