FROM CACHE - en_header

Would LOVE your input and feedback - slow traffic and low sales on aged website. Thank you!

ItsPersonalized
Tourist
8 0 2

Hi all,

Our company has been in business (brick and mortar), and had a website for nearly 16 years. We moved from another web company to Shopify last year at this time, and at first, we received orders. But, it's like the more that we do to the site, the less traffic and sales we have. It's like it gets less, and less, and less attention. Most of our orders have been repeat customers, which we adore, but we cant grow without new customers, too.  We do not know what to attribute this to as our website did fairly well before the move. And, certainly held its own and made money. Thank goodness we have a brick and mortar store that does well, we would really be in trouble. It's so disappointing, at a time when web sales are up, ours is nearly nonexistent. And, there's been SO SO SO SO much time put into the move of our website with the new design and resetting all of the products and all. Oh, we are just so discouraged and we would LOVE any thoughts and suggestions that any who reads this has. Thank you, kindly. 

The website is: www.EnchantedMemoriesBranson.com - 

Replies 13 (13)
Aria
Shopify Staff (Retired)
Shopify Staff (Retired)
853 34 327

Hey!

Aria here, I'm on the Social Care team at Shopify.

I'm sorry to hear you're getting less traffic than you're used to. Your site and products look great.

Shopify is hosting your website but you are responsible for driving traffic to your own store, just like you would on any other platform (other than marketplaces). We are optimized for SEO so that certainly helps, although you'll need to go over the guide to ensure you are doing everything recommended to ensure you are showing up in Google searches. Make sure you have submitted your sitemap to Google.

What are you doing to market your store? Without that information, it's difficult for me to advise you on traffic. How many visitors do you get in the average month? What is your conversion rate? You can find this information in your Shopify Analytics.

The more you can tell me, the easier it will be for me to help point you in the right direction.

Aria | Social Care @ Shopify 
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Danishecom
Trailblazer
242 6 23

@ItsPersonalized 

 

Hello there as you said in the commit you moved your store on shopify when you moved store on other hosting website you forget you lose the google ranking because all your data reindex in google so google start reading again what rank or traffic your newly site deserves.
i am giving you some suggestion please follow this suggestion also i am sending you website link into inbox how your website look like to grab new customers.
1 change the color of your store just i have seen you used 1 color. put at least 3 color and design well. 2 add app that gives you to upload their photo for customizing i have not seen this feature in your store and your store related to customize products this is mistake make it correct.
3 add a review on your store so new ppl can trust easily and buy your product.
4 Do marketing of your store on social media so new buyers come to buy from your store.
5 In case you need my help to design your store or for digital marketing connect with me on yupsoftware4@gmail.com so we can make solid strategy for your business.
please see the below picture just as a demo to make your store like this. and check out your inbox. thank you.

custome.PNG

yu91
Tourist
21 0 3

I'd suggest you run some google ads search campaigns for your products. Not only does running some paid ads help with getting more sales, it can help with getting your website to re-rank on Google because of the increased traffic. 

We created a tool that lets you really easily create Google Ads search campaigns using info from your product feed. We automate the process of putting the product name in H1 and can essentially create 100 of ads for 100s of products in minutes instead of hours, as would be the case in Google Ads. Here's a link to the tool aori.com/ecom-tool. 

ItsPersonalized
Tourist
8 0 2

Hello, thank you for the comment! We do have an upload image on all of the gifts that we can engrave a photo on? Odd that you didn't see that? Thank you for the other thoughts, too.

ItsPersonalized
Tourist
8 0 2

Thank you. We will have a look into that. 

ItsPersonalized
Tourist
8 0 2

Hi Aria!

Thank you for the comments. I will hit on each one at a time, and maybe you can help a bit more, if you wouldn't mind? 🙂

YOU SAID: Shopify is hosting your website but you are responsible for driving traffic to your own store, just like you would on any other platform (other than marketplaces). We are optimized for SEO so that certainly helps, although you'll need to go over the guide to ensure you are doing everything recommended to ensure you are showing up in Google searches. Make sure you have submitted your sitemap to Google.

My reply: I have to be honest and tell you that we have never done anything to drive traffic in. Perhaps it was because we had been around for awhile that our site was getting the traffic and sales it was before moving it over to shopify? Is it true that we lost all of our "age credibility" when we switched over? I didn't realize that at all, if that's the case! I will read up on the SEO link that you shared and I ill submit the sitemap. I guess I just figured that it went over to Google automatically when you published the page. 

YOU SAID: What are you doing to market your store? Without that information, it's difficult for me to advise you on traffic. How many visitors do you get in the average month? What is your conversion rate? You can find this information in your Shopify Analytics

My reply: As I mentioned above, we haven't ever done anything to market the store. Odd, I know. The sales just came. We have, just recently, put our shop on Facebook, Instagram, Pinterest, and added it to Google through the app on shopify. In January, for example, we had 799 visitors, with 6 sessions reaching checkout. The online conversion rate was 0.6%! For February, the conversion rate is (month to date) 0.23%, with 398 visitors. 

The more you can tell me, the easier it will be for me to help point you in the right direction. I sure do appreciate you taking the time to reply to my question, and appreciate any help or guidance you have. Thank you so much!

ItsPersonalized
Tourist
8 0 2

Well, I lied.. I've done so much work on the site that I must have forgotten that I had done that. Here's my screenshot. Guess it doesn't really matter if other see it at this point. 🙂 It does update automatically, right? When I make changes or add new products. The second screenshot shows that there are no errors, but it does show that there are 152 excluded? 

ItsPersonalized_0-1613416493840.png

ItsPersonalized_1-1613416602679.png

ItsPersonalized
Tourist
8 0 2

::: DEEP GASP ::: I just realized that the app for the customization had been inadvertently deleted! OMG! All of our products that on them, and I am in the process of correcting this as we speak. This doesn't explain everything, but it sure explains why things have been really slow for the past 10 days!!! 

ItsPersonalized
Tourist
8 0 2

Ok, the mishap has been corrected, and we have everything working nicely again. Whew! If you wouldn't mind, now that that has been fixed, having another look around. Thank you, kindly. 🙂

GFDLuke
Excursionist
15 0 6

Hey @ItsPersonalized , that is great to hear that you were able to add back the customization app! A couple of things I wanted to touch on here.

First, when you bring your website over to a new host, you do lose some of your "age credibility" but not all of it. There are ways to get back the credibility as well depending on how you handled the transfer. Google will index your new website after you submit the sitemap (which it looks like you have done) and you will begin to slowly see your numbers return to what you were seeing before, though not nearly as high.

Second, the most important item to address to increase your site traffic would be the site speed (especially on mobile). You can use Google's site speed checker found here: https://developers.google.com/speed/pagespeed/insights/. Google ranking is heavily dependent on mobile site speed due to the fact that over 70% of searches today are done on mobile devices. 

Finally, there are a number of keywords that you rank on the second page for that you could rank higher with some site adjustments. For example, you rank 11th for "baby's first christmas photo ornament" which is not on the front page and it has 200 monthly searches. With some minor tweaks, you could be on the front page of Google for that term!

If you have any questions, please message me. I work for GoFishDigital.com and would love to help however I can!

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- If you need any direct help: luke.beeson@gofishdigital.com
Aria
Shopify Staff (Retired)
Shopify Staff (Retired)
853 34 327

Hey, @ItsPersonalized!

Thank you for your response. 

So, first of all, I'm a little confused. You said you've never done anything to drive traffic before. Did all of your customers come from Google searches? If so, you previously did an incredible job of your SEO which is pretty much unheard of because you tend to need traffic from other sources to boost your SEO (Google rewards websites with trustworthy traffic). I guess it's also possible traffic was coming from local customers who had your web pages saved. Did you have access to analytics on your old platform that would tell you where your visitors were arriving from? With marketing efforts, you are targeting certain people based on their interests or what they are searching for so if you have no idea where your visitors are coming from, it doesn't give us anything to work with, there's no way to see where you are going wrong. All customers come from somewhere, they didn't just stumble across your site. 

When you move your site from one platform to another, your URL's will change. Your domain is presumably still the same but other platforms have a different URL structure to Shopify. This means if Google is remembering old links and/or customer have old links saved in their browser or Pinterest or whatever, they are now going to dead ends or 404 error's now that the website doesn't exist. You can solve this problem with URL Redirects. If you have a lot of them, you can use an app such as Broken Link 404/301 Redirect. This can mitigate the "age credibility" issue you mentioned. You can also check out Replatforming SEO Strategies to Protect and Improve Your Rankings

You mentioned you had 799 visitors in a month. How many did you typically get before moving platforms? 

The rule of thumb is if you have less than 1000 visitors, you should be working at driving more traffic to your store. A conversion rate of less than 2% means you are either targeting the wrong customers or they are not having a positive experience when they arrive. 

When I was doing a test checkout, I noticed this popup: 

21-02-rgmqv-gfjt4

It was intrusive and got in the way when I was attempting the checkout. It would be enough to frustrate customers. I recommend you have one popup only on your store and make sure it is an exit popup that appears when your customers are leaving the site. Make it count. Either use it to grow your email list or grow your social media following. Either way, you are improving your marketing efforts. Your survey is a wasted popup opportunity. 

If you want to find out the experiences your customers are having while browsing your site, you can use an app such as Lucky Orange. It gives you opportunities to see recordings of your visitors behaviour to see where you are losing them. 

Even if you have 1000 visitors in a month, you can get a lot more than that if you focus on your marketing. I recommend you take the time to learn marketing strategies and write a marketing plan. We have free courses on Shopify Compass. New courses are introduced all the time but they include Instagram Marketing, email marketing, Facebook ads, SEO (Search Engine Optimization) and more. This knowledge is essential for every business. 

 

Aria | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

Propelguru
Trailblazer
313 7 46

Ways to increase slow sale and traffic on aged websites-

  1. Publish contents that go viral.
  2. Promote videos and blogs across different social media platforms.
  3. Republish old blogs or posts over LinkedIn.
  4. Retarget visitors through Facebook Ads.
  5. Organize podcasts for your brand.
  6. Promote your website with the help of famous bloggers. 



KrishiBoo
Excursionist
34 0 12

Hello ItsPersonalized,

I really love your website. These personalized accessories to capture little blissful moments of nostalgia is really heartwarming. I have a few suggestions for your website:

  1. I see you’re running a Mother’s Day campaign on your store. But I feel you need to highlight the Mother’s Day special products on your website. Add a badge to the products on sale. That would surely attract the attention of your customers. 
  2. Your store is all about personalized merchandise. You should add a label to your products with text “Personalised” to highlight it on your products. You can grab those eyeballs on your website for longer and stand a chance to convert them into customers.

You might need coding to add these badges. You can also try out ModeMagic to add badges and labels to your store with a few clicks. There is an option to even automate them in your store. 

I’m attaching a video for your reference here.

Adding the LINK here for you to try the app. Let me know if my suggestions helped. 🙂

KrishiBoo From ModeMagic
Award Winning App | Best UX on Shopify