WP can be a nightmare but it has extraordinary plugins like Yoast and W3 Total Cache.
Does anyone know of any equivalent apps/solutions?
While I can't comment a Yoast-like app, you won't need to worry about finding an app like W3 Total Cache for Shopify since it is a hosted solution and they take care of optimizing site performance. (I realize some may feel it's not optimized enough for them, but there's nothing you can do to optimize the database.)
With that said, one of the biggest areas that shop owners DO have control over are their images. Looking at your images, they are already pretty well optimized.
And for your homepage sliders, they are 74kb, 115kb, and 98kb for the first three. Using tinypng.com again, you could bring those down just a hair to 64, 103, and 95, respectively. Might not be worth your time to do this manually...
While I haven't used the app before, check out https://apps.shopify.com/imageoptimizer, which costs $0.01/image and has 185 five star reviews.
Kerstin here from the Shopify Guru Team 🙂
I have to agree, Yoast is an amazin plugin but there are also some great SEO related apps you can check out here on our App Store. The app SEO Manager is probably the closest you can get to Yoast but if you are already familiar with the basics of SEO, one of the free apps might be right for you too. And here are some apps that are definitely worth checking out with regards to your store's SEO:
Also feel free to have a look at this blog post on The Basics of Search Engine Optimization for Your Shopify Store as well as our SEO Guide which will cover everything you need to know to get your site's SEO in fighting shape. We've also got this Ecommerce SEO 101 Video Series which might intersest you.
I hope this help. If you have any further questions, just reply to this thread or reach out to our support channels via chat, phone, or email.
All the best,
Kerstin | Shopify Guru
And we just got this brand new addition to our app store.. This is SEO Product Optimizer which seems to work in a similar way to Yoast where you can set your focus keyword and the app then analyzes the performance. The app is still in beta and free to use so might definitely be worth trying it out 🙂
Kerstin | Shopify Guru
Thank you Bob, I really appreciate your advice and shall follow it! 🙂
And thank you Kerstin for your recommendations. Some of those are interesting apps but - in the interest not becoming app-dependent and broke - I'll keep learning SEO and basic coding. Thank you!
Hi Kim (and other Shopify business owners),
Sorry for kicking this thread back to the top. But I thought you might be interested to know that ReloadSEO for Shopify the equivelent is of what Yoast for WordPress is.
With ReloadSEO you have live content grader that tells you exactly how you need to write your content and where to optimize it. We've been getting some pretty awesome reviews as a result.
You can check it out over here: https://apps.shopify.com/reloadseo
I am new to shopify ( from woocommerce/wordpress ). I was wondering if anyone can recommend a good app for minifying css/java? I ran the pagespeed test from google and it gave my new site a poor grade for load time. I have just ran the crush pics app but still need to find a way to consolidate these files, especially the java from my menu.
any help would be appreciated.
Jumping into an old thread.
I don't see the need for a Yoast-like plugin. Shopify natively exposes title + meta-description fields on all page types, and allows bulk editing or CSV upload so pretty much covered there.
If you want to change the title tag template - just learn a tiny bit of liquid and get creative.
As far as W3 - well Shopify has native image compression, uses a CDN, and they run a pretty tight ship with regards to their their server stack. Unlike WP where server side optimization ranges wildly, there's not really much that you can change within the Shopify backend. So there's not really a place for an equivalent Shopify app to do much at all.
I mean this is advanced, but it's possible to get CloudFlare setup, request orange cloud, and get hands on with some advanced EdgeSEO speed optimization. But Shopify is already pretty good out of the box, server-side. So you'd need a crystal clear understanding of exactly what technical change is needed, why and that CF can solve it to even start down this rabbit-hole.
In my experience, it's using too many Shopify apps that each insert unnecessary and often unused CSS+JS resources. Each extra page resource adds payload and render time, slowing things down to a halt.
So if you want to keep things running fast on a Shopify store you'll need cut back on the app-crack. What I mean is avoid the habit of simply slapping another Shopify app in there to solve a problem or add a feature. Instead; add features and change things on the front-end by through liquid+CSS+HTML code when practical (and it often is).
I only use an app "JSON-LD for SEO" which inserts JSON-LD, and can generate aggregateReview schema from review apps. Being ld+json it doesn't add any JS/CSS no render-tree or page-load impact.
If you are looking for content optimizations then don't rely on CMS based tools. Yoast is pretty weak in this area, and "getting green" is really not that useful except as a vanity metric. Some better SEO tools for this purpose off the top of my head: Surfer, POP, CORA, CognitiveSEO, Frase, MarketMuse, Clearscope, SEMrush Content Tool etc.
For avoiding technical SEO issues, just look for a good SEO crawl/monitor tool like DeepCrawl, Botify, ContentKing. Or even just start with Google Search Console.