I launched my website 31st January 2017 ( www.studiosavvy.co.uk ) . I am an interior decorator/stylist and have the online homewares store. I am yet to make any sales on any of the products or gained any interest in the services i am doing ( i know this may be down to the lack of portfolio- i am currently working on this)
Can you offer any advice on how i can gain further traffic and sales? I primarily use instagram. I am working on creating a pop up on the site for mailing list subscriptions as i understand the importance of developing this. I am making sure i do the meta descriptions and alt text on images, to help with SEO. I am also developing a blog as i am hoping this will help.
Any suggestions will be greatly appreciated.
Hi, Abbie! Maggie, a Shopify Partner here 🙂
Instagram is great for generating relevant traffic. Do you run occasional giveaways and Influencer campaigns? These work great for creating a buzz around your brand.
What worked for me when I was running a furniture store is to join a website like Houzz https://www.houzz.co.uk [they now have a UK version], and offer interior design tips in their Advice section. This will help you create a good vibes for your brand and establish yourself as a knowledgeable source of info. This will also establish yourself as an interior designer. Do it on other interior design discussion platforms too.
Start a blog with valuable interior design tips, and perhaps publish occasional videos on YouTube as well. It’s a multi layer strategy, and at the beginning you will feel that you are managing so many platforms; after a while you will be able to see which of them bring the most revenue [traffic], and then focus on these, while ditching the strategies that don’t bring the results [famous 80:20 rule].
With your line of business, I recommend reaching out to the local establishments first [new restaurants, hotels, private homes] and offer them your services. Perhaps work with with a home staging company. Once you grow your portfolio, you will be able to get referrals, both online and offline.
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Come Join our traffic exchange site. Its free and perhaps we can get you some traffic to your store.
Also some pointers for traffic from us.
Apart from our great service. Make sure engagement with Twitter and instagram are a focus to gain organic following. Also Spark conversation with people talking about your competition, what are trends? Get them to give you feedback with your line of work.
Hope this helps out
Beautiful products and site. Anlaysing your effort so far and making suggestions:
1) INSTAGRAM MARKETING: Fantastic. I see you have 190 users so far. So your effort will not just be around sharing with your community but growing your followers fast, and getting them to buy from you, especially if you run an offer. How to grow your Instagram base? Use the best hashtags that bring NEW people to your site. Find the best hashtags with OrangeTwig's InstaSuccess tool, as shown here:
And then keep posting on Instagram, all the channels in fact to get traffic. Remember, by ignoring a channel you are losing out on traffic from there. Again use OrangeTwig to automate posting on all channels.
2) BLOG - Great. But good writing and SEO takes time to show results. You cannot expect quick results. The only time content shows a spike is if one single piece gets really popular suddenly. For example, you post about about a vintage interior look in a facebook group with people exploring exactly that topic and hungry for your info. Happens only once in a while, when you find the correct place to share your blogpost link. Also needs a little luck. I would do this as ongoing effort, but not bank on it. Sometimes people think creating a blog with good SEO is enough. No, you have to plan out your whole content distribution strategy and push your content, not just pull people in. Also try to post outside of your own blog, as a guest on others' blogs, if you think you can get traffic from there. Go to design and home magazines and offer to write a guest blog-post for them.
3) FACEBOOK ADS - I would really suggest you run ads. I have run facebook ads for many businesses that have no brand recognition, are new and want sales in 10-15 days flat, with campaigns going for 3 months+ with sales coming in. A great landing page helps. For your ads test audiences and messaging. Really layer your audiences. A loose ad strategy gives no results, and it's no surprise when it doesn't. But remember budgets are in your control, so you do not stand to lose anything much. You can experiment, get your toe wet 🙂 Start a test with $10-$20 and see. Go with your BEST audiences first. And test 3 distinct value propositions.
I was running ads for a clothes designer recently (a friend) and asked her - Women of what age buy your clothes? She said 30 to 55, but then we also had a few 60 year olds buying, and a 70-75 year old once! I said - Do not count your outliers, go for your best audience 30-55. Thought I'd pass on this lil bit to you too. You want more hits for your buck. Go for bulls-eye audiences without compromising on audience size.
Go for ads! And put your social media on autopilot with OrangeTwig so you are not wasting time there; takes 5 minutes.
All the best!
First, you should consider getting more traffic on your website from ads or traffic exchange, as people have already said above.
Second, you should work with your traffic to increase conversion and retain customers. Check out Convead AMI - that's a marketing automation bot, that will do all the marketing stuff for you.
Hope this helps!
Thank you so much for taking the time out to reply to me. I really appreciate your advice, especially with you having the furniture background.
I have actually started a giveaway today. Its something i had in my plan to do and will continue to do this to gain interest. I am eager to work with influencers also, i have been generating a list of who i would like to work with. I have wanted to monitor their work / instagrams etc. to see how we can fit together.
Houzz is something i completely didn't think about although i visit it myself on a regular basis. I will definitely explore that option.
Youtube also sounds like a great addition- i could definitely do this with projects i work on, almost like a short and sweet tv show of transforming homes/rooms. For the blog do you have any specific recommendations, shall i run it on my shopify site or off of my site?
The Key is for me to grow my portfolio i feel, i have reached out to property developers and hoping to hear back within the next few days. If not i will give them a call or follow up email.
Thank you again for your pointers, you have definitely gave me food for thought.
Thank you for your advice!
I do use hootsuite to scheduel some social media posts. I wasn't aware about OrangeTwig, i will definitely check them out. The hashtags will definitely be beneficial, i am finding i am using the same Hashtags all of the time, trying to figure which are most beneficial is tricky so hoping that will help.
I completely agree with the blog aspect and it not being a short term fix. Its something that should be developed and nurtured and ultimately be a honest reflection of my company. The guest writing for magazines is a great idea and something that i think would be greatly beneficial. How would you say is the best way to run the blog. Directly on my shopify site or run it seperately but compliment the business?
I actually don't have a business facebook, i will look into this and set one up. I have twitter and Instagram and have thought about running ads on those platforms. I have seen alot of people mention the ads being successful and as you say its a great way to test out the audiences.
What would you say is the best tool to help with SEO?
Thanks again Karan, i do appreciate your time and help!
Thank you so much for replying to my post.
I will definitely have a look at Convead.
Do you have any pointers on conversion and retaining customers, once i get them.
I would suggest you promote on social media like facebook and linkedin
Make sure your site is responsive
Provide the deals and offers to the custopers to attract them
Include images to draw user's attention
Content with eye catching headlines can also be helpful.
First thing I noticed about your web design is there is way too much white space in your header.
Instagram is great and one of our best sources of traffic. Keep following people and posting everyday with relative hashtags. Try DM people with a friendly message offering them some type on incentive (discount) to visit your site. If your not using Pinterest, please do. Pinterest has been an absolute gold mine for us. There are plenty of articles explaining how you can maxmize your Pinterest reach. Try Googling Neil Patel Pinterest...he has great information!
Also make sure your automating your social media with either Hootsuite or Buffer to make life easy. 🙂
Best of luck!
I agree about that last part - Hootsuite or Buffer - will save you so much time and help increase your social reach.
Abbie, ignore this post - it's terrible advice.
Facebook ad manager takes some training but they WANT small companies like you to learn how to use their admin so there's plenty of easy ways to learn. Or, conversely, watch a course on it from Lynda.com for like $50.
Do not buy traffic from people offering it here - you'll get a whole whack of traffic, but none of it will be useful to you unless of course you want to ship a dresser to Southeast Asia or Eastern Europe or South America?
A few people here offer the best advice:
- Increase your social reach on FB and Instagram (why not Pinterest too?)
- Use Hootsuite to monitor your targeted geo for relevant posts/audiences
And finally, your page isn't that bad. You have a clear selling prop message in the header and within the first few seconds it's easy to tell what you do. Sure you should iterate and test different themes, concepts and elements, but that'll come in time.
Don't listen to the haters. Take the advice of a few people on here like Maggie and you'll come out ahead. Good luck!
I'm another store owner so I know how hard it can be get get up and running! Keep going though! I really like the look of your site and the pieces that you carry are beautiful. I'm not going to try and peddle you a piece of software or a service; just going to give you honest feedback based on my experiences 🙂
For social media marketing, it's important to post at least twice a day, ideally more. Users like to know that pages they are following are active and provide them with content that they enjoy. I would recommend posting on a more regular basis than you are right now with a combination of your own products to push people to your site as well as reposts from other interior design pages with images that you think work well with you brand. Consider using an instagram liking bot as well such as Archie but be very careful with who you go with as some of them are super sketchy. The link in your IG bio should also just be the link to your webpage and not a shortened link.
I think that you should also make your site more personal - add some more information about who you are (like your photo to the home or about page) as well as add more pictures of the pieces in a room so that customers can feel inspired by what they are seeing and have a better idea of how the pieces would work in their space.
Hope this helps!
Founder, NIU BODY
These are some good recommendations for generating traffic, but the one thing that you will need to have in place is a clear value proposition, so the visitors will convert.
You need to craft a clear statement that tells people why they should buy from you and not your competitors, explains how your products improve their life or situation, and provides them with specific benefits.
You can generate tons of traffic, but you need a well-thought-out value proposition to turn your visitors into buyers. I hope this helps.
Hi there Abbie,
First, on viewing your site, I would have liked to see the Design Service as prominent on the first page, if that is your main profession.
Your colours are good but the white background is too pale, and it hurts the eyes. I would suggest having a dark tonal background to marry in with your site's colours.
The images for your store get lost against the white background; a darker one would give more impact.
I absolutely hate your logo, if that is what it is. It is so pale and uninteresting, I'm not sure why it is there.
Further down the Home page, you have Studio Savvy in a mushroom/taupe background colour. That has more impact and tells your potential viewers exactly what you do.
The image behind Inspired Interiors is not suggesting Design, more like you sell cloth.
Personally I would split you Home page into two columns. Have the Design option on the left and your Store for when customer want to do the designing for themselves. That gives the customer clear direction when they get to your site.
The main image for the design side should be of a completed room (like the one you have at the left of Product sourcing further down the Home page.
And for the Customers shipping side, an image showing some of the products that are able to be purchased, with the word Store and not Shop. Once they click to go to either Design or Store, then you can have the whole page available for content.
Investment Services doesn't identify easily what it is for. Listing it as Rental Property Refurb says it so much better.
And further down you reference another service they can use, so when doing so, make it a link to that specific page and if necessary, a bookmark to the precise place on the page. Nothing is more annoying that having to go search for something when it isn't identified easily. Don't give your potential customers any excuse to leave your site; make it as easy as possible for them to find what they want.
And every page looks the same; so bland it's bordering on boring. You need to add impact and colour and make the site feel alive. If you are offering a bespoke Design Service, your site does not confirm that you have any flair for design.
And why are you called Studio Savvy; it sounds more like a photographic studio. Why not call yourself Inspired Interiors; that translates more to what you offer.
Your Contact Us link should be in the main navigation & the telephone number should be in the header, making it very visible. And the Header is far too deep. Everything that is immediately relevant to a customer landing on your page, should be visible without scrolling.
Do you have Walk-in Store, if so, give a map showing where you are.
And most of all, you need many more images showing what you have aleady completed, even if they are staged ones, as you don't have access to previous clients. Showing your products in a scene, gives the customer ideas of what they could achieve, either by using your services or purchasing the items themselves.
For advertising, I would suggest you do a colour/mood board on Pinterest and add items regularly. People see, save and pass them on. The best way to get your site viewed.
I hope some of this helps.... 🙂
Also attached a mock-up for your site
Have you noticed your add to cart button - it's virtually invisible? You can't have an add to cart button like that, it needs to stand out. Also maybe change your category heading from "SHOP" to "ONLINE STORE" so people can find your products easier. What offline marketing and or networking are you doing for your interior design services? Do you give business cards/referral cards to your clients so that they can pass them on to friends? do you tell your design clients about your online store?
First, let me say that I am a) a new shop owner myself who hasn't yet started generating traffic to my shop (I still have lots of background work to do) but b) I AM a graphic designer/writer.
I think your website looks nice. I don't mind all of the white space...and I think white space and air-i-ness is a good thing for an image for an interior designer.
I think the thing that your site is missing, as I think you might already know, is pictures...tons and tons of pictures. Every page needs lots of photos of your design skills...not just on a portfolio page, but pictures of you (I'm sure you're cute!) on the "about" page...sitting in a fabulous room you designed. Right now, every page has a lot of text with no design elements breaking it up and drawing a reader "in"... Think about every page on your website as a page in an interior design magazine...what draws you "in" to want to look at a photo spread? The pictures!
Also, you might want to consider making the text on each page flush left...it's what people are used to reading. Centering up type can work for headlines, but it's not usually recommended for body copy, especially when there is a lot of it.
I'm no expert on drawing buyers/shoppers to your store or services, but those are the design elements that I thought I could suggest. (I DO agree w/one of the commenters, above, who noted that your products for sale are great, but why should someone buy from YOU? There are so many large companies worldwide that sell similar products. You might consider that selling your services more on the local level/promoting them locally might be a better seller for you than trying to compete in furniture sales.