# Email Marketing **URL:** https://community.shopify.com/c/email-marketing/292.md [Latest](https://community.shopify.com/latest.md) · [Categories](https://community.shopify.com/categories.md) · [Tags](https://community.shopify.com/tags.md) --- ## [About the Email Marketing category](https://community.shopify.com/t/about-the-email-marketing-category/550124)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 0\ **Last updated:** [July 21, 2025, 2:08pm UTC](https://community.shopify.com/t/about-the-email-marketing-category/550124 "2025-07-21T14:08:54Z")
Understand segmentation, automation, and campaigns that turn subscribers into loyal customers. Own your audience with email that sells. Please adhere to the Community Guidelines. --- ## [Abandoned checkout emails — how do you test them?](https://community.shopify.com/t/abandoned-checkout-emails-how-do-you-test-them/691633)
**Author:** [@haruka\_tanaka](https://community.shopify.com/u/haruka_tanaka)\ **Replies:** 2\ **Last updated:** [October 7, 2026, 1:31pm UTC](https://community.shopify.com/t/abandoned-checkout-emails-how-do-you-test-them/691633 "2026-10-07T13:31:39Z")
I’d like to check an abandoned checkout email from start to finish before switching it on for customers. I can make a test basket and enter my email, but I’m not sure where to see whether Shopify sent the message or skip… --- ## [How are you identifying at-risk customers before they churn? What's actually working?](https://community.shopify.com/t/how-are-you-identifying-at-risk-customers-before-they-churn-whats-actually-working/574903)
**Author:** [@brett\_voyage](https://community.shopify.com/u/brett_voyage)\ **Replies:** 7\ **Last updated:** [October 6, 2026, 8:05am UTC](https://community.shopify.com/t/how-are-you-identifying-at-risk-customers-before-they-churn-whats-actually-working/574903 "2026-10-06T08:05:49Z")
Hey everyone, I’ve been researching churn prediction for DTC brands and I’m curious what’s actually working for folks here. The specific problem I’m trying to solve: Most Shopify brands I talk to know their churn rate,… --- ## [Abandoned checkout and security emails never firing on store](https://community.shopify.com/t/abandoned-checkout-and-security-emails-never-firing-on-store/584943)
**Author:** [@LashCenter](https://community.shopify.com/u/LashCenter)\ **Replies:** 10\ **Last updated:** [October 7, 2026, 7:12pm UTC](https://community.shopify.com/t/abandoned-checkout-and-security-emails-never-firing-on-store/584943 "2026-10-07T19:12:28Z")
Hello Shopify Support Team, I’m experiencing an issue where certain system-triggered emails have never been sent from my store since its creation. Below is a clear summary of the situation: :white\_check\_mark: Order con… --- ## [Is Klaviyo really necessary? Any good alternatives for beginners?](https://community.shopify.com/t/is-klaviyo-really-necessary-any-good-alternatives-for-beginners/571924)
**Author:** [@Sheaaaa](https://community.shopify.com/u/Sheaaaa)\ **Replies:** 22\ **Last updated:** [October 5, 2026, 2:02pm UTC](https://community.shopify.com/t/is-klaviyo-really-necessary-any-good-alternatives-for-beginners/571924 "2026-10-05T14:02:46Z")
Hey guys! I just started a small Shopify store and have been trying to figure out my email marketing setup. I looked into Klaviyo, and honestly… it kinda feels like too much for me right now… both in terms of complexit… --- ## [How to recover abandon checkout without using additional apps?](https://community.shopify.com/t/how-to-recover-abandon-checkout-without-using-additional-apps/574938)
**Author:** [@WingSpan](https://community.shopify.com/u/WingSpan)\ **Replies:** 5\ **Last updated:** [October 5, 2026, 2:00pm UTC](https://community.shopify.com/t/how-to-recover-abandon-checkout-without-using-additional-apps/574938 "2026-10-05T14:00:12Z")
Without using a third party apps, free or paid, what tactics can we use to recover abandoned checkout? If email or SMS is the go to, how can we make it engaging and prompt people to click back through and convert? --- ## [What Shopify's last four lead capture updates add up to](https://community.shopify.com/t/what-shopifys-last-four-lead-capture-updates-add-up-to/679321)
**Author:** [@Taras\_claspo](https://community.shopify.com/u/Taras_claspo)\ **Replies:** 5\ **Last updated:** [October 2, 2026, 1:00pm UTC](https://community.shopify.com/t/what-shopifys-last-four-lead-capture-updates-add-up-to/679321 "2026-10-02T13:00:20Z")
Shopify has shipped four lead capture updates since March and never once framed them as a strategy. Sign in with Shop got extended to more lead capture forms on March 16, marketing consent collection landed on the accoun… --- ## [What's your most effective email automation?](https://community.shopify.com/t/whats-your-most-effective-email-automation/588062)
**Author:** [@Shoplogy](https://community.shopify.com/u/Shoplogy)\ **Replies:** 14\ **Last updated:** [October 1, 2026, 6:47am UTC](https://community.shopify.com/t/whats-your-most-effective-email-automation/588062 "2026-10-01T06:47:46Z")
Apart from the standard abandoned cart and browsed product automations, what do you find to be the most effective custom automations on your Shopify store? With so much potential segmentation, it would be good to clear t… --- ## [Someone is going to shopify stores, putting in my email address and then abandoning their cart](https://community.shopify.com/t/someone-is-going-to-shopify-stores-putting-in-my-email-address-and-then-abandoning-their-cart/688206)
**Author:** [@dpoutlook](https://community.shopify.com/u/dpoutlook)\ **Replies:** 3\ **Last updated:** [September 27, 2026, 1:20pm UTC](https://community.shopify.com/t/someone-is-going-to-shopify-stores-putting-in-my-email-address-and-then-abandoning-their-cart/688206 "2026-09-27T13:20:24Z")
Real weird situation here but since I don’t have any other way to handle this as far as I’m aware, I’m going to try here. Someone is going around the internet, providing my email address to various shopify stores and pu… --- ## [Our spin-the-wheel doubled signups and we switched it off anyway](https://community.shopify.com/t/our-spin-the-wheel-doubled-signups-and-we-switched-it-off-anyway/676402)
**Author:** [@Taras\_claspo](https://community.shopify.com/u/Taras_claspo)\ **Replies:** 3\ **Last updated:** [September 18, 2026, 3:32pm UTC](https://community.shopify.com/t/our-spin-the-wheel-doubled-signups-and-we-switched-it-off-anyway/676402 "2026-09-18T15:32:16Z")
Disclosure first. I work at Claspo, we make popup software, and this was a test programme run with a client store. The numbers are theirs, shared with permission. A UK garden store on Shopify, 26 products, was signing u… --- ## [Mobile exit intent is a guess. Which signal did you end up trusting?](https://community.shopify.com/t/mobile-exit-intent-is-a-guess-which-signal-did-you-end-up-trusting/682902)
**Author:** [@Taras\_claspo](https://community.shopify.com/u/Taras_claspo)\ **Replies:** 2\ **Last updated:** [September 17, 2026, 1:40am UTC](https://community.shopify.com/t/mobile-exit-intent-is-a-guess-which-signal-did-you-end-up-trusting/682902 "2026-09-17T01:40:05Z")
Desktop exit intent reads one thing, the cursor crossing the top edge of the viewport on its way to the tab bar or the close button. It is a real browser event you can listen for. On mobile that event does not exist. The… --- ## [Wanna learn about email marketing](https://community.shopify.com/t/wanna-learn-about-email-marketing/660375)
**Author:** [@saqlain1](https://community.shopify.com/u/saqlain1)\ **Replies:** 6\ **Last updated:** [September 15, 2026, 5:10pm UTC](https://community.shopify.com/t/wanna-learn-about-email-marketing/660375 "2026-09-15T17:10:11Z")
Hey i using shopyfy messaging app And Also Cwill I am an complete beginner wanna know about this how its work Like in the beginning how can i generate revenue and all Complete breakdown about Popups Subscribers … --- ## [Referral and Reviews Request Campaigns](https://community.shopify.com/t/referral-and-reviews-request-campaigns/682210)
**Author:** [@robatopinyin](https://community.shopify.com/u/robatopinyin)\ **Replies:** 0\ **Last updated:** [September 15, 2026, 9:17am UTC](https://community.shopify.com/t/referral-and-reviews-request-campaigns/682210 "2026-09-15T09:17:37Z")
Hi Folks, We have developed a plugin for Crisp chat that analyses chats and then triggers a referral or review request campaign in Crisp if it believes the customer is an advocate. We are looking for people to try it. I… --- ## [How do people handle win-back/return follow-up separately from their main email tool?](https://community.shopify.com/t/how-do-people-handle-win-back-return-follow-up-separately-from-their-main-email-tool/675903)
**Author:** [@fajari](https://community.shopify.com/u/fajari)\ **Replies:** 18\ **Last updated:** [September 15, 2026, 3:54am UTC](https://community.shopify.com/t/how-do-people-handle-win-back-return-follow-up-separately-from-their-main-email-tool/675903 "2026-09-15T03:54:11Z")
Been thinking about this for a while and curious how others approach it. Most email tools (Klaviyo, Omnisend, etc.) treat post-purchase stuff like win-back emails, refund follow-ups, re-engaging repeat customers — as ju… --- ## [Why your Shopify emails land in spam — and the 3 DNS records that fix it](https://community.shopify.com/t/why-your-shopify-emails-land-in-spam-and-the-3-dns-records-that-fix-it/675091)
**Author:** [@Mindaugas\_LM](https://community.shopify.com/u/Mindaugas_LM)\ **Replies:** 3\ **Last updated:** [September 2, 2026, 10:27am UTC](https://community.shopify.com/t/why-your-shopify-emails-land-in-spam-and-the-3-dns-records-that-fix-it/675091 "2026-09-02T10:27:17Z")
If your order confirmations, shipping updates, or campaigns are landing in Spam / Promotions / Junk — or customers say they “never got” the email — 9 times out of 10 it isn’t your content. It’s email authentication, and … --- ## [Can anyone suggest me best email marketing for shopify store](https://community.shopify.com/t/can-anyone-suggest-me-best-email-marketing-for-shopify-store/552024)
**Author:** [@mnyniraula](https://community.shopify.com/u/mnyniraula)\ **Replies:** 22\ **Last updated:** [September 1, 2026, 7:57pm UTC](https://community.shopify.com/t/can-anyone-suggest-me-best-email-marketing-for-shopify-store/552024 "2026-09-01T19:57:05Z")
hi, there can anyone suggest me best email marketing tools and platforms available in e-commerce era. hope genuine analysis here. --- ## [Case study: a gamified Mother's Day popup that used four steps instead of one](https://community.shopify.com/t/case-study-a-gamified-mothers-day-popup-that-used-four-steps-instead-of-one/669676)
**Author:** [@Taras\_claspo](https://community.shopify.com/u/Taras_claspo)\ **Replies:** 3\ **Last updated:** [August 29, 2026, 1:36pm UTC](https://community.shopify.com/t/case-study-a-gamified-mothers-day-popup-that-used-four-steps-instead-of-one/669676 "2026-08-29T13:36:14Z")
Disclosure: I work at Claspo, this is a client’s popup built on our platform, client stays anonymous. Home & garden DTC brand, that’s as specific as we’ll get. No link, nothing to sign up for. We keep pulling this campa… --- ## [Custom order confirmation messaging depending on product](https://community.shopify.com/t/custom-order-confirmation-messaging-depending-on-product/554555)
**Author:** [@Ali\_parr](https://community.shopify.com/u/Ali_parr)\ **Replies:** 7\ **Last updated:** [August 28, 2026, 5:21am UTC](https://community.shopify.com/t/custom-order-confirmation-messaging-depending-on-product/554555 "2026-08-28T05:21:31Z")
We have the order confirmation HTML taken from Klayvio. I have mutule products where only on those specific products I need to add an additional line of text as they are made to measure products. I want to simply creat… --- ## [Are fullscreen popups actually back, or are we just rebranding intrusive popups with better UX?](https://community.shopify.com/t/are-fullscreen-popups-actually-back-or-are-we-just-rebranding-intrusive-popups-with-better-ux/607054)
**Author:** [@Taras\_claspo](https://community.shopify.com/u/Taras_claspo)\ **Replies:** 4\ **Last updated:** [August 28, 2026, 12:24am UTC](https://community.shopify.com/t/are-fullscreen-popups-actually-back-or-are-we-just-rebranding-intrusive-popups-with-better-ux/607054 "2026-08-28T00:24:17Z")
I’ve been noticing more ecommerce brands testing full-screen pop-ups again, especially for welcome offers, list growth, and quiz-style entry flows. A few years ago, fullscreen overlays felt like the “too aggressive” for… --- ## [Looks like Shopify started automatically unsubscribing customers who mark emails as Spam](https://community.shopify.com/t/looks-like-shopify-started-automatically-unsubscribing-customers-who-mark-emails-as-spam/667544)
**Author:** [@ri31](https://community.shopify.com/u/ri31)\ **Replies:** 3\ **Last updated:** [August 25, 2026, 8:48am UTC](https://community.shopify.com/t/looks-like-shopify-started-automatically-unsubscribing-customers-who-mark-emails-as-spam/667544 "2026-08-25T08:48:33Z")
Thanks for the update, Shopify! Earlier this year I was still having to manually unsubscribe these customers. I didn’t see this in the changelog so I don’t know exactly when it kicked in. Definitely helps make Shopify em… --- ## [Reccomandation of book or youtube vidio or any resources free](https://community.shopify.com/t/reccomandation-of-book-or-youtube-vidio-or-any-resources-free/668297)
**Author:** [@saqlain1](https://community.shopify.com/u/saqlain1)\ **Replies:** 2\ **Last updated:** [August 20, 2026, 10:08am UTC](https://community.shopify.com/t/reccomandation-of-book-or-youtube-vidio-or-any-resources-free/668297 "2026-08-20T10:08:58Z")
Any book recommendation or youtube or anything about scratch email marketing send me here --- ## [Shopify Flow triggers for Shopify Messaging email engagement (opens & clicks)](https://community.shopify.com/t/shopify-flow-triggers-for-shopify-messaging-email-engagement-opens-clicks/667019)
**Author:** [@LoveLaughGather](https://community.shopify.com/u/LoveLaughGather)\ **Replies:** 3\ **Last updated:** [August 17, 2026, 2:56am UTC](https://community.shopify.com/t/shopify-flow-triggers-for-shopify-messaging-email-engagement-opens-clicks/667019 "2026-08-17T02:56:07Z")
As I would prefer to keep everything in Shopify right now, I think it would be extremely useful to have native Shopify Flow triggers for Shopify Messaging email engagement events — specifically “email opened” and “email … --- ## [How to reduce ad spend by focusing on customer loyalty](https://community.shopify.com/t/how-to-reduce-ad-spend-by-focusing-on-customer-loyalty/569611)
**Author:** [@Dima254](https://community.shopify.com/u/Dima254)\ **Replies:** 6\ **Last updated:** [August 11, 2026, 2:16pm UTC](https://community.shopify.com/t/how-to-reduce-ad-spend-by-focusing-on-customer-loyalty/569611 "2026-08-11T14:16:42Z")
At Evolvoom.io, we’ve seen firsthand how quickly ad costs can destroy profit margins — especially in fashion and lifestyle eCommerce. Shopify’s latest data shows that the average customer acquisition cost (CAC) for fash… --- ## [Feature request- Email Campaign planner](https://community.shopify.com/t/feature-request-email-campaign-planner/658325)
**Author:** [@dipaliz](https://community.shopify.com/u/dipaliz)\ **Replies:** 2\ **Last updated:** [July 31, 2026, 9:30am UTC](https://community.shopify.com/t/feature-request-email-campaign-planner/658325 "2026-07-31T09:30:52Z")
Feature request: Restore Planner view in Shopify Messaging I’d like Shopify to restore the Planner view in Shopify Messaging. A calendar-style planning view is much more efficient than a list-only workflow for email mark… --- ## [Why most Shopify stores underuse their post-purchase emails (and what works better)](https://community.shopify.com/t/why-most-shopify-stores-underuse-their-post-purchase-emails-and-what-works-better/614554)
**Author:** [@Lukasz\_4](https://community.shopify.com/u/Lukasz_4)\ **Replies:** 6\ **Last updated:** [July 29, 2026, 1:50am UTC](https://community.shopify.com/t/why-most-shopify-stores-underuse-their-post-purchase-emails-and-what-works-better/614554 "2026-07-29T01:50:56Z")
Most Shopify stores put a lot of effort into getting customers. But what happens right after the purchase? In most cases: a standard order confirmation email maybe a shipping update sometimes a discount for th… --- ## [Order confirmation email - Dynamic product](https://community.shopify.com/t/order-confirmation-email-dynamic-product/573786)
**Author:** [@kiacruz](https://community.shopify.com/u/kiacruz)\ **Replies:** 5\ **Last updated:** [July 29, 2026, 1:43am UTC](https://community.shopify.com/t/order-confirmation-email-dynamic-product/573786 "2026-07-29T01:43:47Z")
Hi, I’m trying to create an order confirmation email and I’m struggling to find how I can add the products bought by a customer in one session to the dynamic products shown because the only options I have here that can b… --- ## [What do you include in your welcome email to new subscribers?](https://community.shopify.com/t/what-do-you-include-in-your-welcome-email-to-new-subscribers/553970)
**Author:** [@Jacqui](https://community.shopify.com/u/Jacqui)\ **Replies:** 4\ **Last updated:** [July 14, 2026, 12:02am UTC](https://community.shopify.com/t/what-do-you-include-in-your-welcome-email-to-new-subscribers/553970 "2026-07-14T00:02:14Z")
What do you include in your welcome email to new subscribers? --- ## [New feature request: Email Analytics](https://community.shopify.com/t/new-feature-request-email-analytics/638589)
**Author:** [@keevenwhite1](https://community.shopify.com/u/keevenwhite1)\ **Replies:** 3\ **Last updated:** [June 23, 2026, 6:04pm UTC](https://community.shopify.com/t/new-feature-request-email-analytics/638589 "2026-06-23T18:04:37Z")
It would be really great if the new Growth area added some dimensions for email reporting that are very difficult to aggregate currently. Also needed are • Sends per mailing • deliver rate • open rate • click rate •… --- ## [Is Your Shopify Store Missing Out On 30%–40% More Revenue?](https://community.shopify.com/t/is-your-shopify-store-missing-out-on-30-40-more-revenue/637814)
**Author:** [@mowrites](https://community.shopify.com/u/mowrites)\ **Replies:** 0\ **Last updated:** [June 17, 2026, 8:28pm UTC](https://community.shopify.com/t/is-your-shopify-store-missing-out-on-30-40-more-revenue/637814 "2026-06-17T20:28:51Z")
(topic deleted by author) --- ## [Looking for honest advice on email marketing tools for small Shopify stores](https://community.shopify.com/t/looking-for-honest-advice-on-email-marketing-tools-for-small-shopify-stores/571984)
**Author:** [@Kevin0952](https://community.shopify.com/u/Kevin0952)\ **Replies:** 16\ **Last updated:** [June 16, 2026, 3:32am UTC](https://community.shopify.com/t/looking-for-honest-advice-on-email-marketing-tools-for-small-shopify-stores/571984 "2026-06-16T03:32:26Z")
Hi everyone, I run a small Shopify store and I’m setting up email marketing for the first time. I tried Klaviyo and Mailchimp, but both feel a bit too complex for my needs. For those of you who already send emails — w… [Next page](https://community.shopify.com/c/email-marketing/292.md?page=1)