We have an app that provides analytics on general customer behaviour - importantly it tracks conversions and conversion rates.
Currently we are using script tags, but obviously we have to move away from that.
We were looking at web pixels, however there seems to be too large limitations:
- We are forced to ask for permissions for user data (e.g. name, email, etc.). Our current set up doesn't request or use this in any way. Asking our merchants to accept this (given this is a small part of the app) will cause a lot of issues
- Tracking only is enabled when the customer has accepted through the Privacy API, given this is basic analytic anonymised data, should this be the case? Our merchants will see incorrect purchase data as some customers will opt out.
Is there a better alternative to track conversions and conversion rates given these significant limitations?
