Major increase of conversions from direct traffic after use of Shopify Payments

SanderVelden
Tourist
17 0 2

Before I used Mollie as my payment provider, but because of the extra transaction fees and about 30 percent missing conversions I changed to Shopify Payments.

Now I have about 95% accuracy for conversion vs real orders in Shopify so that goes well. But now the conversions from direct traffic increased from 5 to 50 percent. And it's caused by the payment process since using Shopify Payments. A lot of conversion are now with a landing page that starts with /checkout/processing/ (see screenshot) and a total duration of the visit between a few seconds and one minute. So in the payment process the real source of the visitor got lost because Google Analytics sees this as direct traffic.

I already had a lot of contact with support, but in the end they couldn't help me. Anyone that had this problem too or a great idea to fix it?

Screenshot 2021-03-16 at 20.39.44.png

 

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