Google Feed - Delete from Feed or just mark Out_Of_Stock once sold?

[Sandfordddddd]

This is more of a Google Feed related question but ultimately still is linked to Shopify which is also linked to GA4.

The current process on my store sees that if an item has been sold then this will manually be updated in Shopify to show the product status from Active -> Archived, thereby this is excluded from Sales Channels and locations too, example below:

Once the sale has occurred this will show in GA4 with revenue data (Google Channel App GA4 setup). We are not however using the Google Channel App with Merchant Centre (Content API) - therefore my question is when the product is sold, do I delete this from the Feed or just mark Out_Of_Stock but leave in the feed once sold?

Many Thanks 🙂

[EmmanuelFlossie]

When an item is out of stock, the data feed should automatically set the product as out of stock and submit this info within 24 hours.

Are you saying this is not the case?

[Sandfordddddd]

Hi @EmmanuelFlossie - once the item sells on the website, the item is removed from the website by being archived and the page then shows a 404 error page. I then delete the item from the feed, rather than marking it out of stock and leaving it there because otherwise disprovals for broken URL start to appear. My 2 questions please are:

1. Is this the correct thing to do?

2. Will the sales data keep in GA4 if I delete it from the Feed? 

3. If this is the wrong process, what is the correct process? 

Thankyou in advance 🙂

[EmmanuelFlossie · Accepted solution]

1) Only if the product never comes back, if the time comes back in stock, this method is incorrect.

2) I believe it does

3) If the proudcts come back then simply set the item as out of stock, and they will not be available for advertising.