Pmax and its irrelevant traffic challenge

[Rivas912]

What is your opinion on Feed only or No Feed Pmax?
With so many business struggling with low conversion rates on their stores what is your take on a more manual/organic approach to managing Pmax and other types of campaigns?

[EmmanuelFlossie]

Hello Rivas, thank you for your great question in the FeedArmy AMA Event.

So with my clients depending on what they sell I use one or the other. However even after maybe several months I might change.

One test I do is if the ROAS is too low using PMax with assets, I change it to PMax without assets to see if the ROAS increases. Usually, it does. In this case, I will then set up separate text ads in combination.

The feed-only setup does indeed lower the sales volume, however, profits are higher.

I use automation if the account is too big. For example, if a client has 25k products, this is hard to manage, so I setup most based on automation. Then set up manual campaigns for specific goals and tests.

Increasing conversions is difficult, especially when merchants/business owners are still thinking about the sales growth during COVID-19. So on one side, we have to be realistic that growth will no longer be 50%+ but a more realistic 15% to 20%.

So if your sales growth is stagnant, improving the data feed quality, website landing page, and then the campaign setups are key to getting that sales volume up.