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Hi,
I have a concern about the discrepancy of UTM reports between the Shopify API and the Shopify panel.
To provide more details over the issue, want to highlight that i have attached two screenshots here (one from Shopify Panel analytics report & other one from custom Shopify API app token)
1.) The overall order count & total sales number is matching
2.) But, if we check the same data UTM source & UTM medium dimensions, its not matching
For. e.g for 'googleads / paid' source medium in one image is showing 9 orders and in another one 10 orders.
What is the reason for the same, why there is a discrepancy at UTM level?
Are there any commonalities with the orders that are missing? EG: all made with the same sales channel?
Liam | Developer Advocate @ Shopify
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No, i can't find any.