Mismatch in Shopify Panel and Shopify API data

Shopify Partner
2 0 0



I have a concern about the discrepancy of UTM reports between the Shopify API and the Shopify panel.

To provide more details over the issue, want to highlight that i have attached two screenshots here (one from Shopify Panel analytics report & other one from custom Shopify API app token)


1.) The overall order count & total sales number is matching
2.) But, if we check the same data UTM source & UTM medium dimensions, its not matching


For. e.g for 'googleads / paid' source medium in one image is showing 9 orders and in another one 10 orders.


What is the reason for the same, why there is a discrepancy at UTM level?


Shopify API data 5th Jan.jpgShopify panel 5th Jan.jpg

Replies 2 (2)

Shopify Staff
2731 302 783

Are there any commonalities with the orders that are missing? EG: all made with the same sales channel?

Liam | Developer Advocate @ Shopify 
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Shopify Partner
2 0 0

No, i can't find any.