Shopify Pixel app extension doesn't work on store fronts

Shopify Partner
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Hi all, I'm working on a Pixel extension, generated with the latest shopify cli.
After I install the app, the pixel ext shows under Customer events @ `<my_store>/settings/customer_events`

 But non of it's code gets executed.
The dev console also shows bot app and web pixel extension, when I open the app uri, its installed on the store I registered it with, but the uri for the pixel ext shows an error like below.

Screenshot from 2023-02-15 08-56-43.png

 What am I missing?

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