Global expansion, localizing content, and selling in multiple currencies and languages
I am new to international selling and can't get my head around this: I have a US based company selling one single product through its online Shopify shop. Now, someone asked me if they can market and sell my product in Europe through their company, which would be great.
However, when European orders come through on the main .com website, they could fulfill the order directly (hence not pay the same tax, as they would have the product in Europe already). Is there a way to separate this out? How can this be solved?
Is it easier for them to make a copy of my store with an .eu ending? It seems counter-intuitive as the company would then own an identical shop (and that create licensing issues I suppose too).
Help is VERY much welcome,
Thank you,
Michael
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