Duplicate URLS in the Same Language, one set has /no

Duplicate URLS in the Same Language, one set has /no

Shopify Partner
6 0 2

Hoping for some help with a problem we havent seen before -


A client of ours has their store default language set to Norwegian - theme default content, product information, text, ctas, is in norwegian. In December a member of their team added Translate and Adapt, and then added a second language (Norwegian) and then published the "second" language. So no the stores have their normal URLs and a now a duplicate set but with the added .com/no/ - 


How much of an impact would this have on the stores performance? How could this affect Google Merchant Center?

Replies 2 (2)

Shopify Partner
3154 231 758

Submitting product twice, if detected by Google will lead to an account suspension. I recommend you do not submit the same product twice, using the same language. As you stated second language Norwegian.


If the second language is English, that is not an issue.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

Shopify Staff
651 95 160

Hi there, a little confused by this. Default language was Norwegian but you added Norwegian? Was one of them Norwegian Bokmål (/nb) and one of them just Norwedian (/no)? We can't make specific comments on the effect of decision on SEO, but broadly search engines are looking for unique content so if the pages would say the same thing but with two different language locals you should likely unpublish the empty one.

To learn more visit the Shopify Help Center or the Community Blog.