Hi Shopify Community!
We are planning to set up a shopify shop that is sells in the US and in EU. We will do the operations by 2 different business units. Therefore, we have several requirements and we are not sure if Shopify can come up to them:
1. We need to have different product availability in different markets. Is this possible?
2. Prices should be in local currency. Is this possible?
3. On each continent operations are done by different business units that have each their own bank accounts and acocunting. Is it possible to use different PayPal accounts or credit card payment providers depeding on the location, users are buying from?
4. We would like to connect Shopify directly with our ERP. However, we run 2 different ERPs in US and in EU. Is it possible to connect both to Shopify?
5. Localized content: depending on the continent buyers come from they should see different content eg. T&Cs or our team. So not only translations, but also different content e.g. different team members or structure of T&Cs. Is this possible?
6. Depending on the origin of buyers an order should be handed over to different fullfillment partners. Is this possible?
Would be awesome if someone knows answers to these questions or an information ressource, where we could find them.
This sounds like an interesting challenge. I'm fairly certain #1 and #2 are possible - #1 through warehouse-level inventory management and #2 through an app like Multi Country Pricing. The others, especially the ERP (multiple) related question, need a deeper dive. Feel free to connect with me (firstname.lastname@example.org) and my colleague Amit (email@example.com) offline if you'd like - we'd be glad to take a closer look.
I don't have answers for you, but I share the question with regard to point number 3. Might i ask if you have been able to get an answer for that question?
I am afraid that payment solution localization is only available on the payment solution level , not on Shopify level. So if you are looking for that you perhaps need to check within third party solution providers and their localization principles.
As for Shopify , though Shopify adjusts the scope of payment services available via Shopify payments but this localization is connected to the store location , not to the buyer location.
It would be interesting if you could share your exploits here 🙂
Have a nice day
Redirection app does not have anything to do with SEO (at least not directly :)). When it comes to SEO and two stores competing with each other , I believe, it is possible to work around that using shopify's standard SEO functionality and by not publishing one of the stores in any third party SEO solutions that you may use.
As for the payment solutions - two stores, two legal entities and two Shopify payments - that is not an issue. And both stores will be able to use multicurrency.
You have to concern yourself also with your logistics solutions. Are you going to fulfil from within EU for your Dutch store? Or all shipments will be coming from outside EU?
You can reach me directly via firstname.lastname@example.org , input subject "Att: Ross"
We have configured stores with similar needs. The best solution is to build a mirror store. Technically, it is two stores connected by a redirection app (it operates with geolocation app based on IP) but you keep one domain name (EU mirror store will have a separate second level domain name like eu.store.com, but your client does not really see it) . Redirection is seamless and it happens at the moment when the client visits the store, so If the client comes with EU IP he/she lands on the EU store. There is a number of redirection solutions - we can advise on that. This architecture is not complicated and it would only cost you another Shopify license (it varies depending on the needs, stating from 30 USD) and a redirection app (5-10 USD monthly). If you have a more advanced Shopify plan for your US store you still can use basic Shopify or Shopify plan for the redirection store.
Now to practical questions:
1. Yes , you will have 2 stores and two separate inventories.
2. Yes (you use standard rules for Shopify markets on local currencies)
3. Yes you can have that , since you have technically two stores with two separate checkouts and payments solutions. You can connect specific EU payment solutions (Klarna, etc.) for EU and entirely separate solutions for US.
4. Two stores - two ERPs , that is no problem.
5. You can manage two separate localized content and SEO approaches. Both your teams will be handling their own store and will not be in way of each other.
6. Connected fulfillment solutions and shipping rates will also be done separately on store level so they can be fully localized.
With such a setting you also may have other possibilities:
- your taxation solutions for US and UK/EU can be separate (this is our core business and here we can provide you with all required registrations for EU VAT special schemes and for UK VAT). You can keep your US taxation handling with US solutions and EU/UK done by another app.
- you keep two fully separate accounting;
- you can use different pricing models (tax inclusive for EU/UK - as customary here, and tax exclusive in the US).
Do get in touch with us and we can help you set up the store free of charge if you take our EU abd UK VAT compliance solution , email@example.com. And do visit us on www.easproject.com , there you can schedule a meeting with us to discuss your VAT compliance needs.
Have a nice day
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