Global expansion, localizing content, and selling in multiple currencies and languages
I run koshayoga.co and have recently created worldwide.koshayoga.co to cater to my customers visiting from outside India.
The idea is that I would like to have international customers automatically redirected to worldwide.koshayoga.co where they see different prices & in a different currency than my current store.
What I would like to know is that
1. Do I need to connect the two stores? Should I be setting up worldwide.koshayoga.co as a subdomain of koshayoga.co? If so, how do I do that?
2. Will this affect my SEO in any way? Is there anyway to tell google that worldwide.koshayoga.co is the same as koshayoga.co only catering to a different geography?
3. Will I need to use an app to redirect people to the correct site based on their location, if so, any recommended app?
4. Do you recommend any other/better way to do this rather than having two separate stores.
I am on shopify's basic plan for both stores. The domain is purchased on godaddy.
I'd really appreciate any help. Thanks!
First of all, I will NOT recommend that you automatically redirect users! The reason is that there will always be false positives and there is a huge risk that many will not be able to access the right version of your site. Instead, detect location and SUGGEST another version. Do not force users.
Also, GEO-targeted forced redirects is VERY bad for SEO. Because Google is a user too. If you redirect users Google will only be able to see one version and the other(s) will become invisible in Google.
To answer your questions:
I hope this helps 🙂
Yes, linking between the two sites generally makes it easier for Google to understand they are somewhat connected. And you will inherit some of the authority between them.
I'm a. bot lost trying to implement hreflang tags
I was following this article: https://www.semrush.com/blog/7-common-hreflang-mistakes-and-how-to-fix-them/
I see that these tags are used when there is a variation in the language between the two sites
The two of my sites are more or less identical. Also the language used in both the sites is the same.
In this case how do i successfully implement hreflang tags?
<link rel="alternate" hreflang="en-us" href="http://www.koshayoga.co" />
<link rel="alternate" hreflang="en-us" href="http://worldwide.koshayoga.co/us/" />
<link rel="Canonical" href="http://www.koshayoga.co/" />
Is this the correct way to use them in the theme.liquid section of both my stores?
Really appreciate the guidance
No it's not quite right 🙂
Language is required - country is optional. So in your case one version would be en-us (for English speaking users in US) and just en for the other (English speaking users outside the US).
I would remove the CANONICAL-tag.
I would also add a X-default, to the default version (for users not matching language or region)
Thank you so much for the advice,
I'm going to try setting this up and hopefully not make a huge mess of it all
Is there any way you recommend I could test this once done? So I know everything is working as needed?
In Google Search Console under: Legacy tools and reports -> International targeting you can see a report and any possible errors
Lucas, I can recommend contacting HreflangBuilder (I am not affiliated but know the people well) - they are experts in creating proper Hreflang data and they also know about Shopify
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