How can I customize meta and descriptions for each market in a multistore?

[Alyka25]

Hi there!

We are using Shopify subfolders for our internal markets. Is there any way to customise the collections’ meta and description for each individual markets?

Google is delisting some of our pages (collections and product pages) as it consider it as duplicates. Therefore we want to customise them so theyhave different content

[Alyka25]

Please give me more details on how you can help me out. Thank you

[ThomKnepper]

Hi there,

If you have multiple markets and you are using Shopify to get sub-folders like /en or /uk or something like that, all you have to do is install the "Translate & Adapt" app from Shopify to create custom content for each language and translate the pages to the target language.

Hope this helps!

[Alyka25]

What about us/ uk? We have all content in English and I don’t understand how we can do this…
Re European market, we have /eu version. Do you think it is worth creating fr/de/it etc and then translating it to the target market?

Thank you!

[ThomKnepper]

Hi there, 

For European markets I'd highly recommend to translate everything into the target market language. Even though we mostly all know English, we also rather have websites in our own language. 

[Aheadworks_team]

Hello, 

To customize the meta tags and descriptions for collections in different markets, I recommend using the LangShop app.

LangShop is a comprehensive language and currency management app designed for Shopify. It allows you to create multilingual versions of your store and customize various aspects, including meta tags and descriptions, for each market or language.

With LangShop, you can easily manage and edit the meta tags and descriptions of collections specific to individual markets. This enables you to optimize your collections for search engines and tailor the content to resonate with each market's audience.

By implementing LangShop, you can ensure that your collections in different markets have unique and targeted meta information, enhancing their visibility and relevance for specific audiences.

Consider using LangShop to streamline your multilingual operations and customize meta tags and descriptions for collections in your Shopify subfolders across various markets. 

I hope this helps!