Global expansion, localizing content, and selling in multiple currencies and languages
Hey everyone
We currently sell to the UK only but are looking to expand to the US. To start with, we will be selling a small subset of the products in the US and would want to show US consumers a totally different homepage, and different blog pages and other content. Does anyone know whether this is possible with Shopify Markets?
I didn't think it was, so I was looking at creating a separate store with a US subdomain but need to be able to auto-redirect to the right subdomain based on location. Has anyone found an app that can do that across two separate stores?
Thanks
Heather
Hey Heather,
If you're using an up-to-date theme, and you've already got different "markets" set up for the store (https://help.shopify.com/en/manual/markets) ... then when you're in the theme editor, you can select (at the very top-center) which country's content you want to edit (it'll say "default" but when you click it, there will be a dropdown menu with each of your markets listed). Each country/market can have a different set of content, which you can then further edit via the theme editor.
You'd need to have separate pages & blogs for each country, if you want them to be different -- but it should be doable.
Alternatively, if you'd rather have completely separate stores for each country that you sell to, then there are a number of 'geolocation redirect' apps available (https://apps.shopify.com/search?q=geolocation%20redirect) which can show a popup based on your customer's IP address, prompting them to go to a different store/URL. You'd have to add this app on each store you have though, so I'd try to find a free/cheap one, so that it doesn't get too expensive.
Cheers,
Stephen
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