How to serve different CMS pages to various markets on one store?

[KC-AD]

Is there any way with Markets to serve different CMS pages to the different markets/domains on a single store, or are there any plans for this in the future?

We have an international store in the US & UK that sell the same SKUs so Market is perfect for that, but what about when we need separate landing pages or even product descriptions without having to use meta fields or alter individual templates liquid files to check for host?

[richbrown_staff · Accepted solution]

Hi, Rich from Shopify here. Just confirming the conversation we had - currently this would require custom liquid coding and is not available natively, but it is really helpful to understand this need.

Rich

[bradpc]

Hi @richbrown_staff is this always going to be something that has to be custom coded or will shopify markets allow different landing pages which can be created using the standard theme editor, for each market?

Thanks,

Brad

[richbrown_staff]

Hey @bradpc, this is now possible! To an extent. What you can do: adapt text and media for a market. For example, a page can have completely different content in one market vs another. What you can't yet do is have different media (images, videos) for products' galleries in different markets, and you can't yet natively have different sections or templates currently for different markets.

To do it you would therefore create a page in admin, and then be able to change the text and imagery for a specific market. This can be done in the Translate & Adapt app, by changing the market to the one you wish to customise.  If you are using multiple languages (which is not a prerequisite for Translate & Adapt, because of this feature), you would make the changes in each language. Let me know if that doesn't help or make sense.

[bradpc]

Thanks @richbrown_staff for the help! This worked well!

Please could I ask your view on the best practice for re-directing customers from different countries. We currently have a single Shopify Advanced instance, using Shopify Markets functionality and are currently using a GEO-router plugin (https://www.webdoodle.com.au/georouter/) which looks at the customers IP address and serves them the correct currency/storefront. However, we seem to be getting into trouble with Google's crawlers which is causing problems for our Merchant Centre account.. 

What would you suggest is best practice for directing customers to the correct storefront given our setup? 

Thanks so much in advance!

[SaltynSweet]

Hi Brad, I’m wanting to do something similar to you with two separate domains needing two separate landing pages from the one store. Have you found a good workaround for these as well as the Google crawling problem?

[richbrown_staff]

Hi @SaltynSweet , to be sure on what you want is it different pages in different markets, that are only crawl-able and searchable on-site by market? How do you want people to be able to access the page? What's the use case? That's not to challenge it at all, it's so we can understand how people want things to work. Rich

[SaltynSweet]

Hi Rich, I could have the same landing page for different markets but I would need somehow to create separate pages for each market pointing off the landing page. For example, my store is currently in Australia (.com.au) with Australian suppliers. But I also have a .com domain that I’d like to use for my US/Canadian suppliers. It will be the  same products (print on demand wall art)  in both markets but with market-local suppliers. Does that make sense? So when a customer from Aus lands on the .com.au domain and clicks on a product for more info, it takes them to the product page with the specs for the Australian version (print/frame options/delivery options etc).  When a North American customer lands on the .com domain they come to the same landing page but their click on the same product takes them to the North American product-page version with specs that match those local suppliers. So essentially, both customers experience what feels like local product choices to them.

In addition to creating this market-specific experience in my store, I’m not sure how to go about the seo for each domain or how google will manage that. Hope that all makes sense?

[Andreas090567]

Hello @richbrown_staff,
here I have to ask again: you say that pages can have completely different content - but all pages are always present in all markets? Example: I have a page for products that are only sold in France. This page should only be displayed for the French "market". Is that possible?

[richbrown_staff]

Hi @Andreas090567 , for this could you use product exclusions? For example, make one collection that contains the products you sell in all markets. Then in your France market's Products and pricing page, exclude other products from France. That way the collection will only show the France relevant products in France.

[Andreas090567]

Hi @richbrown_staff, thanks for the quick response. But collections aren't my problem - we have to seperat pages. The page with the French letter boxes should displayed only for french markets.