Markets: Subdomains or Subfolders

kickgame
Excursionist
26 0 11

What is better from an SEO standpoint when adding a new Market, Subdomain or Subfolder -

 

Kick Game · Markets · Italy · Domains and languages · Shopify Plus.png

 

Replies 4 (4)

coleatkinson
Shopify Staff
141 13 76

Generally speaking if you need/want a different URL for a different market, subfolders are going to be the most performant SEO-wise.

Cole | Product @Shopify 
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sampymishra
Shopify Partner
296 10 35

Hi @kickgame 

 

If you want to have the same domain for all the different markets, it is advisable to use subfolders. Subfolders are easier to set up. You can have the same domain and set up region-specific URLs. This will help when you plan to advertise the products on Google. You can manage all the feeds using a single merchant and ads account. 

If you also think of SEO benefits, getting all the traffic to the same domain will help.

 

Sampy Mishra | Customer Success Manager @ AdNabu

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Carlo_Hive365
Shopify Partner
69 2 43

Appreciate the superior SEO performance of subfolders over subdomains, is there any limitation of using this setup though for a key growth market such as the USA? As implemented per the Shopify default in Shopify > Markets > Domains  [www.stableofireland.com/en-us/].

coleatkinson
Shopify Staff
141 13 76

If the USA is an international market for you, no issues with this approach. /en-us is on the same level as any other country subfolder like /en-ca for Canada etc etc.

Cole | Product @Shopify 
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