Recommended approach for Country expansion

Shopify Partner
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Hi there - does Shopify have a recommended approach or best practice guide to deciding if supporting region/country expansion is best done by A. Opening a store front per country of B. Managing out of 1 main store front and translating / adapting price via apps?


Thank you!

Reply 1 (1)

Shopify Staff
2532 232 539

Hi @amcgovern,


There is not right or wrong way of doing this, and your decision should be informed by a number of factors. For example, where you are selling to and what products you sell will have a big influence on your decision.


The introduction of Shopify Markets has made it easier than ever for merchants to sell internationally from a single Shopify store. You can use Markets to sell in different currencies and languages, direct customers to localized domains, and better manage duties and import taxes.


Depending on your plan, you can also set different price points for merchants in different countries. For example, if you're on the Basic plan you can enable price rounding, whereas merchants on the Advanced and Plus plans can set price adjustments and prices on a per country basis.


If having different prices for different countries and regions is important to you, then you can either choose the Advanced plan on a single store or set up multiple stores for different target regions. The number of regions you're planning to sell to may dictate which option is the most cost-efficient for you.


Selling internationally through a single store will allow you to manage all of your customers, orders and products from a single admin, whereas having two or more stores will provide you with greater flexibility in terms of targetting your storefront to customers in different countries.


I hope this information has helped, but please do let me know if you have further questions. I'd also recommend checking out our Ultimate Guide to International Commerce  for more advice on selling to different markets.

Victor | Social Care @ Shopify 
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