Sessions from unwanted location

[Aryupanchal]

So what i am facing is half of the visitors are coming from united states. A country where i dont really ship. I have selected India as primary location in fb targetting then why am i getting sessions from usa

 

 

[JulioGonzalez06]

Hi there,

This is a common issue with Facebook Ads location targeting, even if you’ve selected India as your primary location, your ads may still be reaching users in the United States due to Facebook’s targeting settings.

Facebook allows targeting based on: People living in the location, People recently in the location,People traveling in the location

If your targeting is set to “People recently in India”, it may include users who were in India but are now in the U.S..

Additionally, keep in mind that VPN usage in India is quite high, meaning many people in India may be using U.S.-based VPNs, causing discrepancies in location-based reports. Although they are physically in India, their online presence may appear as being in the U.S.

Lastly, Meta uses a feature to increase your views and audience expansion, which might be a reason why you're getting visitors mainly from the US. 

For more information, you can visit: https://www.xen.com.au/blog/facebook-ads-why-are-my-ads-showing-to-people-outside-of-my-target-locat...