Setting up Google ads for multiple countries

Setting up Google ads for multiple countries

applepants
Visitor
2 0 0

Hi, I have successfully set up my Google Merchant account and Google ads account for the UK target market. I set this up using the "Content API" function which is a feed built into Shopify for the Google Merchant and using a "Performance Max" campaign to advertise on Google ads.


However, I am looking to replicate this for target audience in Germany and need help on how I would do this.

 

Would I need to manually create a new feed within Google Merchants targeted towards the German audience ie. Currency, Languages, domain.

 

In addition, I have purchased a German domain name with .de I would like to use this as I have translated this website into German and change the currency. I am unsure how this would work as it is currently linked to the .co.uk website and the account has my UK address and UK phone number.

 

What would be the best way to do this? 

Replies 2 (2)

EmmanuelFlossie
Shopify Partner
3383 258 817

If you want to target additional countries, I recommend using https://apps.shopify.com/multiple-google-shopping-feeds

 

This app allows you to submit a feed in the local language (assuming you have enabled this) and currency.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

sampymishra
Shopify Partner
296 10 36

Hi @applepants 

 

Instead of adding a new domain for Germany, you can use our app, Nabu for Google Shopping to create a new feed for Germany, with German as a language. You need not do anything in the merchant center, add Germany as a target country in our feed, and we will automatically create a new feed for Germany in the merchant center.

 

Let me know if you need any assistance while using our app. 

Sampy Mishra | Customer Success Manager @ AdNabu

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