Shopify Market vs Multi-Store for distribution in US and UK markets

Shopify Market vs Multi-Store for distribution in US and UK markets

6 0 1

Hi there, 


We are a cosmetics company that sells products within the US & Canada. 


We are looking to expand into the UK and European markets. We would have a fulfillment center in both the US and the UK. 


Is having multi-stores or using Shopify markets more efficient for this expansion and why? 


Thank you!

Replies 3 (3)

Shopify Partner
46 6 9

Sell your products on one Shopify store in different markets for the following reasons:

1. Since you are a cosmetics company, that means you sell products in a single niche and that is cosmetics. Designing a store in a niche is always a better option than designing multiple stores in the same niche.

2. One store will be easier to handle and maintain

3. It is also a cost-effective strategy

4. You could offer products in customers' local currencies in the same store

5. One domain in the name of your company for one Shopify store is ideal


Please share your point of view as well.


Best Regards

Shubham Kumar

Click to visit my company website

Shopify Partner
296 10 36

Hi @Fabbrows 


Using Shopify Markets is always the best option for your store, as you can sell in both locations. You can use our app, Nabu for Google Shopping. This will help you set up shopify markets and help you push and update products in both stores automatically. 

You can learn more about how to set markets here:

Reach out to us if you need any assistance with Shopify Markets.

Sampy Mishra | Customer Success Manager @ AdNabu

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 - Try our Nabu for Google Shopping Feed from Shopify App Store. 

Shopify Partner
8 0 0

If you are just starting and testing new markets, I would recommend using Shopify Markets. It reduces barriers to cross-border selling and is way cheaper than multi-store approach.

If you have a right budget for expansion and you are very seriuos about it, made your research and already have a quite a lot of customers from targeted countries, then go with multi-store. Expansion through multiple stores presents unparalleled flexibility, offering a more resilient and sustainable solution for internationalization. However, it's essential to acknowledge that this approach comes with a heftier price tag. The increased costs  from additional development time, expenses related to duplicated apps and integrations, and the ongoing management commitment required by this strategy.

In regards to cross border, fulfillment, customs and taxes, have a look at this upcoming webinar as it is pretty relevant: