Shopify merchants can now control international pricing per region

coleatkinson
Shopify Staff
74 0 37

Shopify merchants can now control their international prices by country/region. When using Shopify Payments in multiple currencies, you will now see the option to add price adjustments by country (Shopify Plan and above), or you can also set specific prices per product, per country/region using a CSV file upload (Shopify Advanced and Plus plans):

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To provide accurate location based recommendations to international buyers, and allow your buyers to switch pricing between countries or regions, we recommend using Shopify's Geolocation app, which I am happy to answer any questions about as well. We will soon be adding the ability to build country selectors directly into themes, and adding them to all of Shopify's themes on the theme store.

In addition to region specific pricing, Shopify can now also display prices on your storefront either including or excluding taxes depending on where your buyers are from. For example if you're selling to buyers in the US, all product pricing remains exclusive of taxes on the storefront, and then added at checkout based on where the buyer is shipping to. However in markets like the UK, Europe, and Australia where buyers expect to see an all inclusive price, prices can be displayed including any applicable local taxes on the storefront, so there are no surprises when those buyers get to checkout.

To make sure your buyers are seeing prices accurately either including or excluding tax based on their market, enable the location based tax setting in your admin under Taxes --> Settings:

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You can review the countries/regions that have tax inclusive pricing enabled when this setting is checked in our documentation.

Resources

If you have any questions or feedback about this new feature, reply below as we’d love to hear from you. If you looking for troubleshooting support please get in touch with our support team, or create a new topic providing as much detail as possible.

Cole

Cole | Product @Shopify 
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Replies 28 (28)
seanysean
Excursionist
16 0 3

Cole

 

Thanks for your update on this new feature. I am curious as to just how much is possible within this new feature.  I understand that via the geolocation app users will see pricing based upon either currency conversion or fixed prices via CSV which will be very helpful and avoid the need for multi-store set up and all the extra work that necessitates.

Is it also possible with some development to do the following. If you have three warehouses located for example in UK, EU, and US and is it then possible to show a message to confirm that their item will be shipped from the local warehouse and without further duty. I ask this as at the moment shipping from UK to EU incurs charges and other issues whilst if we ship from our Irish location which is within the EU then no duty is incurred or paid by the customer. It would be optimal if a pop up be triggered (could be achieved via Klaviyo or many other apps) and also possibly a note on product page plus finally a note at checkout further reinforcing 'no duty' message. I understand that this International Pricing option is not to completely negate the need for stores when they need to be quite different though hope that this work around I describe is possible.

 

Sean

coleatkinson
Shopify Staff
74 0 37

Hey @seanysean! Thanks for your message.

Customizing such content per country is one of the next problems we are looking solve. Today you can achieve this through Liquid to a certain extent - based on the domain someone is browsing when using international domains, you can customize the content that is displayed using the request.host liquid filter. But we will be looking to make this far less complex moving forward.

There are several pieces to this, but inventory on the storefront and in checkout will be the first piece we look at. Today displaying inventory by location on the storefront is possible through the API, but not through themes or Liquid.

Cole | Product @Shopify 
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seanysean
Excursionist
16 0 3

@coleatkinson

We are about to implement the Internation Pricing One Store set up.

Do you have any advice on SEO, site maps, href leng, etc etc.

 

Thanks

Sean

coleatkinson
Shopify Staff
74 0 37

Hey @seanysean, great!

I'd recommend creating an international domain for each country/region that you want to specifically target. E.g. if your home market is the US on website.com and you're going to use international pricing to target the UK, use international domains to add uk.website.com or website.co.uk into your domain settings.

When you do this, Shopify handles all SEO for you automatically - including hreflang tags and site map generation. The only thing you would need to do is submit the sitemap for your new domain(s) into Google Search console.

Cole | Product @Shopify 
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seanysean
Excursionist
16 0 3
Cole

We are going to use country switcher from within theme or is it best to add
Geolocation App. Also do you mean that we should create a domain for each
country or just the more important countries.
We are in the UK so this would be
USA, Australia, Germany, Canada, France, Saudi Arabia, etc. Or if we have
the time is it best to do for all countries available in drop down selector?

(We do own .fr, .es, .it tlds though not .com so have been using store.our
domain.co.uk)

I appreciate your help.

Sean


Amanda62
New Member
4 0 0

Thanks ma. I appreciate your help. Thank you so much.

coleatkinson
Shopify Staff
74 0 37

@seanysean international domains and offering country selection aren't dependent on one another - you can offer country selection in a drop down list without an international domain (e.g. someone on a US site wants to switch to CAD for Canada, but there might not necessarily be a unique domain for Canada).

This would be my recommendation:

  1. Ensure all countries/regions that you want to enable currencies and pricing for are enabled from within your payments settings (Settings --> Payments --> Manage --> Countries/regions).
  2. Disable selectors in your theme and use the Geolocation app's selectors and recommendations. Use the modal pop up for recommendations (please ignore the bar at the moment - we will soon be changing this). The app will automatically display the countries and currencies you have enabled in your payments settings, and prompt visitors to switch to their local currency when they visit your site.
  3. Create international domains for countries that you plan on targeting specifically. Google only allows you a certain crawl budget, so I wouldn't suggest creating domains for every country, as it's unlikely they would all be indexed anyway. International domains will help by defaulting the currency and pricing for visitors from each country. People who accidentally land on the wrong domain will then be prompted to switch domains with the Geolocation app setup from step 2!

Let me know if you have any more questions.

Cole | Product @Shopify 
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seanysean
Excursionist
16 0 3

Cole

Thanks for your reply. We are experiencing some issues with geolocation app conflicting with our theme at present however of your colleagues are helping us with that. I note your comments regarding domains and crawl budget etc. If you don’t  mind I will keep you up to date on progress

Sean

seanysean
Excursionist
16 0 3

Cole

 

Thanks for your reply.

 

We have eventually got the geolocation app to work. 

 

However, we are now getting reports of conflicting href lag tags for example with two countries that have french language eg Vietnam and France. I understand that Shopify creates sitemaps and href lang tags so unsure as to why this is happening. 

 

However in general I get your point 2 and we can certainly reduce the number of subdomains by a lot and indeed we could operate quite happily across all international sites with just English. It is the currency that is much more important to us.

 

Sean