I have spent the last 12 hours researching the limitations of Shopify and how i can setup sub directories to achieve a setup for my international store.
I come from a background of SEO, so naturally I am trying to setup a sub folder structure versus a subdomain structure. Although people will argue that it does not have an impact, from my experience a sub folder structure will outperform a subdomain structure all day, every day.
I read that Shopify is releasing sub folders and making it easier, but haven't found or read anything tangible after that which dates back to 2019.
I need your help, can someone please tell me the limitations of sub domains or whether I am better off paying a developer to code a sub folder structure for my international website. Here is what I need to achieve:
.com (will be USA) and the main website
.com/nz or nz.businesname.com (New Zealand)
.com/au or au.businesname.com (Australia)
I don't need multi language.
I am not interested in using TLD and having to build domain authority across three different locations, so that's out for me.
I do need multi currency (three currencies)
I want to be able to control the prices on all iterations so the price in each country is not random like $132.79 but is rounded. I assume I can control this by doing a manual conversion from US to NZ with a % rule, then rounding the number off? I will then take the hit if there is currency fluctuation but this sounds like the only way to do it for now with no manual control?
I want to have specific content on each websites home page iteration to localise it for SEO (and a category page)
I know how to geo route someone based on I.P so that's no issue.
- If I go down this route, does this mean:
- 3 x shopify accounts and fees?
- 3 x lots of APPS?
- 3 x Klaviyo setup? etc
I assume that's what these guys did:
This is the same website, I pay one fee, one lot of apps, I can keep my marketing tech stack to 1 login?
Are there limitations with setting this up?
I tested langify which created a sub directory version of my website. This would have been perfect however I do not need multiple languages and had no control around the drop down/countries. All of my countries are english speaking.
I need to make a decision but I'm nervous to make the wrong one. If anyone has any information on anything I've discussed here, I appreciate you!
I am in a similar situation to you, and also come from an SEO background.
I recently posted this, and haven't had any replies yet: https://community.shopify.com/c/Selling-Internationally/Setting-up-subfolders-to-target-different-co...
Just wondered if you had come to a decision yet or found any more information on this?
Hey, I work on global commerce at Shopify. We are looking in to adding support for subfolders for selling internationally. I don't have a timeline to share at the moment. Right now, we support setting up international domains within a single store. Each domain can have its own currency and language. You can learn more about this here https://help.shopify.com/en/manual/online-store/os/domains/managing-domains/international-domains
I'm also looking to create sub directories - totally agree with you on the SEO impact, but I need multiple languages and currencies. Did you find a solution please?
Is there any update on the usage of subfolders for international e-commerce? Subfolders for international SEO will dominate unique ccTLDs or subdomains.
@rohitmishra Any news on using subfolders for selling internationally?
It would really be useful!