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Using French search terms doesn't work on our English website

Using French search terms doesn't work on our English website

sachahcas
Explorer
54 3 5

... obviously "Housse Planche" (board bag in French) doesn't produce any results, but we do sell Board Bags. So how can I manually add keywords from other languages to the product page?

Other solutions are very welcome.

Website:
https://eu.nspsurfboards.com 

If it ain't broke, don't fix it
Replies 2 (2)

shopifyavi
Shopify Staff
40 6 19

Just clarifying. Do you already have "Housse Planche" translation in your store or in your translations?

To learn more visit the Shopify Help Center or the Community Blog.

sachahcas
Explorer
54 3 5

I didn't @shopifyavi . I have now added the "Housse Planche" keyword to all relevant product descriptions and hid it in the background. Juvenile and very nineties, but it seems to work.

Now I am wondering if that type of SEO is penalized still...
Ideas?

If it ain't broke, don't fix it