Which is better for a first store: general or one product?

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Hi! I just want a suggestion. Should I start a General Or One Product Store? (This Will Be My First Store) 

Reply 1 (1)

Shopify Staff
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Hi @SquareBuy,


Thank you for reaching out to the Community! I'm happy to provide some guidance on getting started and selecting the right business for your shop. Finding the right product(s) to sell is often the most challenging aspect of building an e-commerce store, but wanted to congratulate you on getting started!


When putting together a blueprint for your business, you will want to focus on selling one type of product (i.e Pet Store, Womens Clothes, etc). This approach will allow for build a brand, strategy, and marketing around that business to grow and thrive. We have a great How to Start an Ecommerce Business Blog I recommend checking out as it covers 5 steps to building a successful business. It outlines the following considerations: 


  1. Choosing a Product to Sell
  2. Research and Prepare
  3. Setting Up your Business
  4. Preparing to Launch
  5. Post Launch 


Please let me know if you have any other questions or concerns!

Blair | Shopify 
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